Papers on "Web Content Management in an Increasingly Complex Market" and similar term paper topics

Paper #006840 :: Web Content Management in an Increasingly Complex Market
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A paper which studies the keys to implementing a successful web content management system in order to enhance an organization's profitability.

Written in 2002; 3,700 words; 16 sources; APA; $ 102.95

Paper Summary:

The author of this paper shows that in today's continually evolving, technology-based environment, the objectives of company managers must be adapted to keep up with the changing times. He states that WCM systems are therefore a premier tool for managers to update web content in a way that enhances the organization's profitability and that WCM has become an essential tool in nearly all organizations that have a website. The paper shows the advantages of wcm's, lists a definition of terms and functions relating to wcm's. It lists vendors and discusses obstacles of the system, provides a methodology for evaluation and analyses the current status of the wcm market.

From the Paper:

"A critical new facet of business change management has emerged in recent years: the need to keep track of ongoing modification to websites and web content, including the ability to accept, organize and publish contributions across the organization, regardless of the technical expertise of the provider. As a result of the popularity explosion of the Internet, virtually everyone in a company can be a part of the development team, and any IT asset can be incorporated as content (Nakano, 2001). Thus, strong yet flexible Web Content Management (WCM) is crucial for keeping all the moving parts in sync, while assuring that web applications, content and data are accurate, functional and up to date."

Tags: business computer information technology Webmaster Web administrator Giga Information Group Enterprise Information Portals Open Market's Content Server 3.1 Documentum 4i 4.2 Vignette V/5 Suite 5.5 BroadVision One-to-One Publishing 5.5 Content Management S

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