Papers on "Marketing Strategy: Product, Place, Price and Promotion" and similar term paper topics

Paper #067624 :: Marketing Strategy: Product, Place, Price and Promotion
Buy and instantly download this paper now

This paper examines the scope of a specific company, the product, place, prime and promotion that is used as part of a marketing strategy intended to generate profits in annual sales.

Written in 2006; 1,628 words; 5 sources; MLA; $ 53.95

Paper Summary:

This paper analyzes the intricate business practices of McDonald's while focusing on the product, place, price and promotion that is used as part of a marketing strategy to generate hundreds of millions of dollars in annual sales. This paper accurately details various marketing techniques and strategies that have given an ordinary product, such as McDonald's burgers and fries an exciting and evolutionary life as well as impressive profits. This paper also cites various research statistics and results relevant to this particular topic.

Table of Contents:
Abstract
A Look at McDonald's
Product Marketing
Place, in Relation to Marketing
Pricing
Promotion
Summary
References

From the Paper:

"If you build a McDonald's in the right area, the people will come, but good pricing surely plays a role in getting them to come back. One of the main elements of McDonald's marketing strategy is effective pricing of their product. Knowing that their target market consists in large part of families, who often need an affordable way to dine out with the children, their menu over the years has been priced in a way that allows virtually anyone to eat at McDonald's and enjoy a quality meal without spending a large amount of money. What it really comes down to is value- people enjoy McDonald's food which is a big part of repeat business; the best pricing in the world will not sell a product if the consumer does not perceive value in what they are purchasing. In fact, McDonald's states this outright in their "Value Menu" offerings of recent years, which provide selected menu items at a bargain price, most times, $1.00 or less."

Tags: business applied applications profits strategy marketing

More papers on "Marketing Strategy: Product, Place, Price and Promotion"

1. Paper #103098 :: McDonald's Marketing Strategy ( 1,540 words; 5 sources; APA )
2. Paper #062131 :: International Marketing Strategy ( 9,905 words; 17 sources; MLA )
3. Paper #029509 :: Kellog's Marketing Strategy ( 2,450 words; 8 sources; MLA )
4. Paper #095048 :: The Coca-Cola Marketing Strategies ( 2,193 words; 9 sources; APA )
5. Paper #055065 :: Culture and International Marketing Strategies ( 2,881 words; 24 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Marketing Strategy: Product, Place, Price and Promotion

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing Strategy: Product, Place, Price and Promotion", Essays on "Marketing Strategy: Product, Place, Price and Promotion", Research papers on "Marketing Strategy: Product, Place, Price and Promotion", Student papers on "Marketing Strategy: Product, Place, Price and Promotion", Book reports on "Marketing Strategy: Product, Place, Price and Promotion", Dissertation on "Marketing Strategy: Product, Place, Price and Promotion", Thesis on "Marketing Strategy: Product, Place, Price and Promotion", Summary of paper on "Marketing Strategy: Product, Place, Price and Promotion", Articles written on "Marketing Strategy: Product, Place, Price and Promotion".