Papers on "E-commerce and Amazon.com" and similar term paper topics
Paper #066949 ::
E-commerce and Amazon.com
Buy and instantly download this paper now
An analysis of Amazon.com's business model and future prospects.
Written in 1999; 3,652 words; 7 sources; MLA;
$ 101.95
Paper Summary:
The paper discusses the need for a Unique Selling Proposition (USP) and concludes that Amazon's USP is the number of volumes that it's offering. The paper defines the terms "macrosite" and "microsite", and concludes that Amazon is one of the former. The paper discusses Amazon's use of associates to allow individuals to become extensions its sales force. It discusses the gap between sales volume and share price between "dot com" companies and traditional retailers, and analyzes Amazon's profit margin. It reviews competitors like Barnes and Noble, Borders and BooksOnline. The paper recommends that Amazon continue using the 80-20 formula, giving away 80% and charging for 20%. In conclusion, the paper recommends that Amazon must now concentrate on profit and value so that it can compete, over the long-term, in the new and expanding market of on-line book selling.
Table of Contents:
Introduction
The Strategy
The Question of Profit
Amazon's Business Practices
The Competition
What is to be Done?
Works Cited
From the Paper:
"Amazon.com also has changed its return policy because of customer criticism Previously, its return policy states that a customer can return a book if it is in new condition, a policy similar to that of most bookstores. But now, if a book that has been recommended by Amazon is a disappointment to a reader, then they can return it dog-eared for a full refund. This change is important not only because of Amazon's great need to form relationships with its customers, but because on-line buying does have a set of weaknesses that bookstore buying does not."
Tags:
book sales macrosite microsite associate
More papers on "E-commerce and Amazon.com"
-
Paper #089315 :: E-Commerce and E-Business in the 21st Century (
3,375 words; 3 sources; )
-
Paper #088438 :: E-Commerce and Technology Systems (
2,250 words; 8 sources; )
-
Paper #025156 :: The Effects of E-Commerce on Economic Productivity (
2,132 words; 12 sources; MLA )
-
Paper #055039 :: M-Commerce (
1,587 words; 4 sources; MLA )
-
Paper #045849 :: The Power of Congress and the Commerce Clause (
1,640 words; 3 sources; MLA )
About AcaDemon
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.
 Look for more research papers, essays and book reports on
E-commerce and Amazon.com
|
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
- Papers written from scratch, according to your specifications.
Every paper is UNIQUE - Guaranteed
- Professional, top-notch writers
- All topics covered
- Any deadline
- Your satisfaction guaranteed
Place a Custom Research order now
Find out more about Custom Research
|
|
|
