Papers on "Marketing Audit for a Healthcare Facility" and similar term paper topics
Paper #064635 ::
Marketing Audit for a Healthcare Facility
Buy and instantly download this paper now
Explores a SWOT analysis of a fictitious healthcare facility and the 4 Ps (product, price, place, promotion) of marketing and how they apply to the healthcare industry.
Written in 2004; 3,859 words; 3 sources; APA;
$ 105.95
Paper Summary:
This paper presents a marketing audit that assesses, analyzes and measures marketing effectiveness of a fictitious healthcare system's current marketing plan in relation to the demographic and economic changes happening in the healthcare arena, while highlighting the immediately serviced areas. In addition, the marketing audit also considers current trends in healthcare, local competitors and the need to maintain and expand market-share within the community and surrounding areas.
Table of Contents
Executive Summary
SWOT Analysis
Environmental Analysis
Marketing Objectives, Strategies and Tactics
Organization
Conclusion
From the Paper:
"Founded in 1954, XYZ Health System is the leading health-care provider for Cannon County located in Southern Georgia. XYZ Health System is comprised of XYZ Medical Center, a 202-bed acute inpatient hospital located in Cannonton, Georgia. XYZ Medical Center provides a wide range of both inpatient and outpatient services, including a state-or-the-art obstetrics (OB) unit, same-day surgery center, open and closed magnetic resonance imaging (MRI) center and 24-hour emergency services staffed by board-certified Emergency Medicine physicians. Other medical services include a dedicated women's center, a state-of-the-art cancer center, and occupational health services. XYZ Medical Center has recently completed an impressive four level parking deck and construction is under-say for a new Intensive Care Unit and Trauma Center. XYZ Villa Rica is a brand new facility under the XYZ Health System umbrella, opening in October of 2003. It features a beautiful birthing center and an expanded imaging department that includes MRI technology along with high speed CT and PET scanning."
Tags:
medical surgical emergency postpartum beds inpatient outpatient surgery community
More papers on "Marketing Audit for a Healthcare Facility"
-
Paper #068989 :: Improving Healthcare in a Healthcare Facility (
2,249 words; 16 sources; APA )
-
Paper #029608 :: Healthcare Facility (
1,436 words; 15 sources; APA )
-
Paper #086399 :: Marketing Audit Approach (
900 words; 4 sources; )
-
Paper #086426 :: Marketing Audit Overview (
2,700 words; 10 sources; )
-
Paper #014597 :: Marketing Audit (
1,800 words; 6 sources; )
About AcaDemon
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.
 Look for more research papers, essays and book reports on
Marketing Audit for a Healthcare Facility
|
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
- Papers written from scratch, according to your specifications.
Every paper is UNIQUE - Guaranteed
- Professional, top-notch writers
- All topics covered
- Any deadline
- Your satisfaction guaranteed
Place a Custom Research order now
Find out more about Custom Research
|
|
|
