Papers on "International Marketing Planning" and similar term paper topics

Paper #063991 :: International Marketing Planning
Buy and instantly download this paper now

This paper discusses the elements of international marketing planning to global or Euro-consumers, especially in the hospitality industry.

Written in 2005; 3,045 words; 4 sources; APA; $ 89.95

Paper Summary:

This paper explains that the emergence of the global consumer or Euro-consumer can be attributed to the marketing activities of large multi-national organizations, rather than changes in consumer behavior; however, at the same time, more and more businesses have begun to market internationally because of the emergence of the global and Euro-consumer. The paper stresses that the major issues in designing international marketing campaigns are price, including the cost of transportation, tariffs, importer, wholesaler and retailer margins in addition to the factory price and the promotional process in which the main issue is communication adaptation. The paper states that the international hospitality industry has responded to and created global trends by solving consumer demands, such as easy purchase, last-minute bookings and non-conventional tourism, by using the internet for books, providing in-room guest portal services and eco-tourism.

Table of Contents
Introduction
The Global or Euro-consumer
International Marketing Planning
International Marketing Techniques
Has the International Hospitality Industry Responded to or Created Global Trends?
Conclusion

From the Paper:

"Ultimately, the world is undergoing unprecedented social and cultural changes as global trade in consumer goods begins a new phase of expansion. Global communications media and cheap air travel have reduced the costs of cross-cultural connections of all kinds, increasing trade, tourism, and consumerism to new levels -- and bringing about the emergence of the global and Euro-consumers. At the same time, following the collapse of the Eastern Bloc communist countries, capitalism has become more omnipresent, less nationally-limited, and more influential all over the globe. All of these occurrences have contributed (along with mass marketing campaigns) to the development and emergence of the global and Euro-consumers. Now that the global and Euro-consumer has emerged, multinational organizations direct their marketing accordingly to meet the changes in consumer behavior."

Keywords: euro-consumer behavior price promotion internet

More papers on "International Marketing Planning"

1. Paper #065175 :: International Hotel Marketing Planning ( 3,200 words; 4 sources; APA )
2. Paper #091919 :: International Marketing ( 2,163 words; 15 sources; MLA )
3. Paper #093135 :: Internal Marketing ( 1,315 words; 4 sources; MLA )
4. Paper #072475 :: Strategic Marketing Planning ( 2,025 words; 6 sources; APA )
5. Paper #094528 :: Marketing Planning ( 845 words; 3 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on International Marketing Planning

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "International Marketing Planning", Essays on "International Marketing Planning", Research papers on "International Marketing Planning", Student papers on "International Marketing Planning", Book reports on "International Marketing Planning", Dissertation on "International Marketing Planning", Thesis on "International Marketing Planning", Summary of paper on "International Marketing Planning", Articles written on "International Marketing Planning".