Papers on "Netherlands' Bank: ABN AMRO" and similar term paper topics
Paper #063229 ::
Netherlands' Bank: ABN AMRO
Buy and instantly download this paper now
The paper discusses the essential components in a marketing mix for Netherlands' bank ABN AMRO and contrasts the domestic marketing campaign with an international marketing campaign into India.
Written in 2005; 2,210 words; 4 sources; APA;
$ 68.95
Paper Summary:
This paper explains that marketing is a collection of activities such as advertising, public relations and marketing research which is far more than selling: The ultimate aim of all marketing pursuits is profitability and added shareholder value. The author points out that each country has its own unique laws and regulations, the language, cultural barriers, the competitors, cost of infrastructure and setting up of operations and currency, which play a critical part in formulating marketing strategies. The paper describes the marketing strategy to open a retail branch in India, setting up back office operations so that all credit cards, retail and corporate banking transactions could be processed in India.
Table of Contents
ABN AMRO Bank
Marketing Mix
Major Components
Domestic
International
Summary
Global Expansion
Market Research
Location
Measuring Country Wealth
Culture
Competitors
Income and Expenditure
Conclusion
From the Paper:
"The merger between ABN BANK and Amro Bank created ABN AMRO Bank on 22 September 1991 in Amsterdam. ABN may not be as popular as the Bank of America or American Express but one only has to walk down the streets of Amsterdam or Rotterdam to be surrounded by the presence of ABN in the form of advertisements, promotions and numerous ATM's located all over the city. In the Netherlands ABN is in your face wherever you may go, for its reputation and brand name is a household name."
Tags:
credit-cards marketing backroom culture mix
More papers on "Netherlands' Bank: ABN AMRO"
-
Paper #075499 :: Impact of E-Banking on the Banking Industry (
13,765 words; 31 sources; APA )
-
Paper #025741 :: Europe's Emerging Banks and the U.S. Banking History (
2,480 words; 6 sources; APA )
-
Paper #015951 :: Drugs in the Netherlands and the United States (
2,891 words; 12 sources; MLA )
-
Paper #055699 :: U.S. and Netherlands Drug Policies (
2,614 words; 8 sources; MLA )
-
Paper #087026 :: Prostitution Canada and the Netherlands (
2,925 words; 6 sources; )
About AcaDemon
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.
 Look for more research papers, essays and book reports on
Netherlands' Bank: ABN AMRO
|
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
- Papers written from scratch, according to your specifications.
Every paper is UNIQUE - Guaranteed
- Professional, top-notch writers
- All topics covered
- Any deadline
- Your satisfaction guaranteed
Place a Custom Research order now
Find out more about Custom Research
|
|
|
