Papers on "E-mail Marketing in Singapore" and similar term paper topics

Paper #061365 :: E-mail Marketing in Singapore
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A study of e-mail marketing adopted by small and medium-sized enterprises in Singapore.

Written in 2005; 12,012 words; 58 sources; MLA; $ 232.95

Paper Summary:

The study focuses on the current state of e-mail marketing in Singapore, particularly Singaporean companies' uses, attitudes, practices, and results of e-mail marketing. The research explores ways in which e-mail marketing has changed the face of industrial marketing in general, not just within Singapore, but worldwide. The study first reviews available literature on e-mail marketing, and looks at the results of a questionnaire consisting of twenty (20) questions about e-mail marketing. Answers to the 20 separate questions are then analyzed and broken down by percentages, and interpretations are made according to how many responses each type of survey question, and what the particular group response means. Based on that analysis, interpretations are made about Singaporean companies' current attitudes and practices about e-mail marketing. Attitudes, uses, practices and results of e-mail marketing of companies outside of Singapore are also analyzed.
Abstract
Chapter 1
Introduction
Chapter 2
Literature Review
One-to-One Marketing
Viral Marketing
E-mail Marketing
Spam Marketing
Chapter 3
Research Methodology
Research Aim and Questions
Research Strategy
Research Sample, Selection & Size
Research Method
Telephone and Face-to-Face Interviews
Secondary Sources
Limitations
Ethical, Political & Legal Constraints
Chapter 4
Findings
Chapter 5
Discussions and Analysis
Chapter 6
Conclusions and Recommendations
References

From the Paper:

" Since the invention of the personal computer and the emergence of the online world, millions of people have started using e-mail, because it is a wide-reaching communication tool, easy to use, and fast and cheaper than other communication methods. With e-mail, one can communicate with anyone, anyplace, twenty-four hours a day. Many people have already replace telephone and postal mail with e-mail. Corporate culture has also been enormously affected by e-mail. Staffs now prefer sending e-mail over talking on phone or correspondence by fax. Use of e-mail in business today is specially prevalent; you need no worry about missing any messages as that are received, rather in meetings travelling, or sleeping at night: e-mail waits until you open it.
Many companies also increasingly use e-mail as marketing tool to communicate with customers; for products and services sales, and to build relationship with customer and future customer. Although traditional marketing tool used for mass communication, as newspapers, magazines, radio and television, are still dominating the market, their dominance is declining, whereas direct marketing tool have become increasingly important with shift from traditional mass marketing to personalised and segmented marketing. That led to communication environment changed from a mass communication to a more targeted, one-to-one communication environment. In order to adapt this shift, however, marketers need communicate to current and prospective customers individually, and give personalised attention with tailor-made products and services information."

Tags: information spam questionnaire

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