Papers on "Public Relations" and similar term paper topics

Paper #060310 :: Public Relations
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A look at the importance of the public relations function in today's organization.

Written in 2005; 1,026 words; 3 sources; MLA; $ 36.95

Paper Summary:

This paper examines how public relations is an integral part of today's business world and how having good "PR" is essential to the growth of a company. It is viewed by some to be a useful tool for businesses large and small to reach their dreams of success and viewed by others as tool of deception and trickery through which corporations can take advantage of the unknowing consumer. It attempts to define the actual definition and functionality of public relations.

From the Paper:

"The modern concept of public relations is a relatively young one, though the basic ideas behind it have been around for a very long time. "The precursors to public relations can be found in the publicists who specialized in promoting circuses, theatrical performances, and other public spectacles." (Maurreen 2004) For as long as there have been products, events, performances, or ideas to sell, momentum has been building to the creation of the modern public relations profession. Advertisers and journalists both have an insider's understanding of the media so vital to good PR, so they too have long been a part of public relations. The propaganda artists of World War I are often thought to be the founders of our current PR world, starting with the Committee for Public Information that included Ivy Lee and Edward Bernays, both influential and legendary in this field. Lee created the modern news release, or press release, that is one of the trademarks of PR to the general public, as well as developing perhaps the first modern PR philosophy. "

Tags: consumer deception

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