Papers on "Retail Marketing Plan" and similar term paper topics

Paper #059879 :: Retail Marketing Plan
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An analysis of a marketing plan for the Internet-based retail outlet, Little Lover's House.

Written in 2004; 1,891 words; 6 sources; MLA; $ 60.95

Paper Summary:

This paper presents a marketing plan for Little Lover's House, an Internet-based retail outlet for collectible brand-name dolls and customized dolls, as well as a trading forum for doll owners. The paper describes the current market situation, elaborating on the issues the company wishes to improve. The paper identifies the company's financial and marketing goals for the future.

From the Paper:

"The popularity of Beanie Babies pushed the collectible market to more than $10 billion in 1998 and 1999. In 1999, the prominence of Internet auctions, particularly eBay, had a serious negative effect on many specialty retailers. By using eBay as a marketing and sales channel, in addition to our regular web site, Little Lover's House will capitalize upon the popularity of eBay as a destination for collectible doll enthusiasts. The effect of the economic downturn of the past few years (and the impact of eBay on doll collecting) has largely stabilized. Some of the larger doll manufacturers declared bankruptcy as a result of slower sales. "Several high-profile doll companies, including Gotz and My Twinn, went out of business, or, like the Franklin Mint, stopped making dolls." (Van Patten, 2004). The market has largely come to terms with the new business environment and sales of collectible dolls are on the increase. "All of this bodes well for re-energizing the world of doll collecting in 2004...[in] 2004 the industry has, finally, settled into the changes wrought by eBay." (Van Patten, 2004)."

Tags: dolls ebay collectors

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