Papers on "The Laundry and Fabric Care Industry" and similar term paper topics

Paper #059808 :: The Laundry and Fabric Care Industry
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This paper discusses the laundry and and fabric care industry, especially in South Africa.

Written in 0; 1,880 words; 3 sources; MLA; $ 60.95

Paper Summary:

This paper explains that the total market consists of detergents of all types, and the biggest component is the laundry-cleaning agent, which is more than 67 percent of the detergent market. The author points out that, in the middle-income countries like South Africa, the biggest promotion is aimed at the middle and high-income groups, who are able to spend more on the enhanced "smell better" laundry detergents. The paper relates that the strength of the international detergent companies in South Africa, as compared to the neighboring countries, is that there is no antipathy to Western companies in this country as it exists in the rest of Africa and Arab countries, mainly due to religious factors and post-9/11 events .

From the Paper:

"In the field of detergents and similar material there are new opportunities in the country. The improvement of opportunities is coming from new varieties of products that are being introduced in the country as is the situation in the rest of the world. Apart from that, detergents are products that are required by people of all income groups from the lowest to the highest. The difference comes in their capacity to pat. The high income group is on the lookout for detergents that do not affect the expensive clothes that they use, and other related concerns like damage to color and similar problems, Apart from this they have to use products that have an excellent reputation, or at least an impressive brand name. It is true, of course, that these brand images do not always guarantee a superior product. The total market for detergents in South Africa amounted to over Rand 5 billion in 2002 as per the latest figures that are available."

Tags: detergents enhanced henkel brand proctor

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