Papers on "Customer-Centric Business Design" and similar term paper topics

Paper #058837 :: Customer-Centric Business Design
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This paper discusses the customer-centric business design. using the Coca Cola Company as an example.

Written in 0; 1,050 words; 6 sources; APA; $ 36.95

Paper Summary:

This paper explains that Coca Cola Company, which revolves its business around the customer's needs, wants. and demands, is structured on the framework of a "Customer-Centric" business design, composed of four strategic elements: customer selection, value capture, strategic control and scope. The author explains that the customer-centric model is a "pull-model", which embeds product innovation, manages demand proactively, and utilizes stochastic optimization methods to deal with variability. The paper concludes that the challenge facing companies today is the demand for redesign every five to seven years to achieve sustainable profit and shareholder value growth.

Table of Contents
Introduction
The Business Environment in Today's World
The Original Business Design of Coca Cola
Revamping of Business Design
Value Proposition and Core Competencies the Difference
Customer Satisfaction - Customer Loyalty
Summary and Conclusion

From the Paper:

"A customer may be satisfied without necessarily holding loyalty toward the product of a company. For example, when someone enters a store to purchase a soft drink and that individual prefers Coca Cola to Pepsi but the store is out of the Coca-Cola product the individual who then purchases a Pepsi instead of going to another store to procure a Coca Cola product is satisfied with the Coca Cola product but not loyal in purchasing habits. The loyal customer will go to another store to procure the desired and loyally chosen Coca Cola product. The loyal customer is the higher valued customer by the company."

Tags: selection value control pull-push optimization

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