Papers on "Public Relations in Action" and similar term paper topics

Paper #057953 :: Public Relations in Action
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An overview of the use of public relations by a company in the time of crisis.

Written in 2005; 1,425 words; 4 sources; MLA; $ 47.95

Paper Summary:

This paper examines how crises can strike a company at any time and how any company is vulnerable to a crisis, which usually occurs when it is least expected. It looks at how companies such as Johnson & Johnson, Jack and the Box, Odwalla, and Exxon, have all experienced crises and how managing the crisis without using skilled public relations personnel can ruin a company.

From the Paper:

"In order to put PR into action, companies must first conduct PR research. According to Seitel, companies must acquire enough accurate data about its publics, products, and programs. This gathering of data is essential in understanding what the problem is; how it relates to the company's message; how it relates to its programs; and also how it relates to its media plan. Applying this research is the most important aspect. "Knowing when to do what, with whom, and for what purpose" is the basic foundation of implementing a PR plan. PR plans in action, when researched and strategized properly, are the difference between a positive or negative outcome on a crisis."

Tags: exxon odwalla johnson tylenol

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