Papers on "Corporate Innovation" and similar term paper topics

Paper #055965 :: Corporate Innovation
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This paper discusses the conflict between innovation and traditional management strategy.

Written in 2004; 1,125 words; 3 sources; MLA; $ 38.95

Paper Summary:

This paper explains that some big corporations seem to cling to highly conservative goals. This explains why, in the 1970s and 1980s, the U.S. automobile industry was sluggish without significant innovation, but subsequently was forced into change by the stunning success of the Japanese auto industry. This paper points out that new-venture divisions (NVD) should be part of corporate strategy. This paper stresses that, if the CEO is not forward-leaning and hands-on when it comes to deciding which technological innovations are pivotal for the growth of the company in the market, the board of directors must remove that CEO and hire a more visionary person to lead the company.

From the Paper:

"Senior management may well pay lip service to the fact that they understand new and unproven innovations may take a long time to come to fruition (132), Burgelman asserts. But in fact, those senior managers ?may need constant reassuring that the whole thing is working??. Because, the bottom line almost always is, will it be profitable? And when will it be profitable? This is reasonable to expect from senior management, but going in to setting up an NVD, clear understandings must be conveyed and accepted, that there is some risk in venturing out into the unknown."

Tags: visonary new-venture technology sluggish risk

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