Papers on "SBC Communications" and similar term paper topics

Paper #050687 :: SBC Communications
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Examines the marketing strategies of this Internet service provider company.

Written in 2004; 1,385 words; 7 sources; MLA; $ 46.95

Paper Summary:

SBC Communications Inc. is one of the world's leading data, voice, and Internet service providers. This paper discusses the company's marketing strategies, which it implements to keep its place in the very competitive communications market. It also looks at the future of the company.

From the Paper:

"By direct internet marketing and a new email switch program, SBC feels they will get a higher rate of return than direct mail, cold calling and other marketing tools used in the past to get customers to switch to SBC. Although not a part of the internet scenario, SBC does still maintain an open community program, English to Spanish marketing approach, new single bill multiple service approach to billing and many other marketing tools geared to create customer satisfaction."

Tags: Cox Communications DSL telephony

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