Papers on "American Airlines Management Errors" and similar term paper topics

Paper #049254 :: American Airlines Management Errors
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Case study and analysis of tactical and political errors in the management of American Airlines.

Written in 2004; 3,379 words; 16 sources; MLA; $ 96.95

Paper Summary:

This paper determines the core problems of American Airlines in the aftermath of the September 11th attacks. While the company seemed to be suffering from a liquidity shortfall, data suggests that the company problems were due to the overall crisis sweeping through the industry. The paper also examines certain major issues involving management, competitiveness, and effectiveness, which resulted in the replacement of the company?s executive officer.

Background
Challenge
Problems
An Outdated Business Model
Inadequate Location Planning
Notorious Capacity Planning
Adverse Marketing and Consumer Reorientation
Outcome
Transformation
Reducing Labor Costs
Increasing Efficiency and Raising Productivity

From the Paper:

"For the airline industry as a whole, September 11th was not only a change ? it was a devastation for capital models, marketing practices, and operations techniques. Reducing costs and increasing productivity became priorities. When he woke up on September 12, 2001, Donald Carty, CEO at the time, should have probably realized that he had a new business to run. Extra issues had come up that had to be resolved and future plans were uncertain. It was a brave new world out there and only those, who were quick with changes, could retain profitability in the long run. AA started off fairly well. Ten days after the crashes, AMR Corp. announced plans for 20,000 layoffs in American, in addition to cuts in schedule amounting to 20% of flights . Furthermore, the airline also closed almost all of its city ticket offices and six of its fifty Admirals Clubs, while Carty declared that he will forgo his $10 mln. pay and bonuses for 2001, in order to help the carrier with ?the tremendously difficult challenges ahead? ."

Tags: capital models marketing practices operations techniques admiral clubs business travelers travel aa

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