Papers on "The Case of Gallery Furniture" and similar term paper topics

Paper #047494 :: The Case of Gallery Furniture
Buy and instantly download this paper now

This paper is a case study of Gallery Furniture that uses a buyer-oriented marketing approach.

Written in 2004; 980 words; 0 source; $ 34.95

Paper Summary:

This paper explains that the objective of Gallery Furniture is to serve a wide market at the upper-low and middle market segments; the company is well served by this strategy. The author points out that, if the company were to expand geographically, it would have to use zone pricing of delivery. The paper states that, on the company's Web site, showing the photos of the showroom exactly as a low- to-middle level showroom looks, instead of having a more artful Web arrangement of selected items as might be the case in a more upscale Web presentation, supports the firm?s strategic position.

Table of Contents
General Pricing Strategy
Pricing the Geographically Expanding Market
Internal and External Concerns
Product-Mix Pricing Strategies
Psychological Pricing
The Web Site

From the Paper:

"Internal factors that would influence the decision would be: whether the store could obtain or get commitments for sufficient quantities of their online items (which in this case is the entire inventory) to serve a region or the nation; whether the logistics of setting up either distribution from a central warehouse or setting up regional warehouses is affordable and acceptable to the operation of the company without diminishing its service to markets it already serves; whether it could set up a service operation sufficient to handle orders nationally or even regionally; whether it had the advertising budget to promote its goods and services regionally or nationally, or whether it would be wise to seek investment to do so."

Tags: pricing stategy expansion zone psychological

More papers on "The Case of Gallery Furniture"

1. Paper #009479 :: Furniture: Making it Movable in a Movable Society ( 1,845 words; 2 sources; MLA )
2. Paper #091063 :: Purchasing Furniture ( 1,800 words; 2 sources; )
3. Paper #101251 :: Bauhaus and Furniture Design ( 2,048 words; 10 sources; MLA )
4. Paper #020824 :: Im Pei & National Gallery ( 4,050 words; 33 sources; )
5. Paper #099561 :: History of Furniture Design ( 2,618 words; 10 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on The Case of Gallery Furniture

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "The Case of Gallery Furniture", Essays on "The Case of Gallery Furniture", Research papers on "The Case of Gallery Furniture", Student papers on "The Case of Gallery Furniture", Book reports on "The Case of Gallery Furniture", Dissertation on "The Case of Gallery Furniture", Thesis on "The Case of Gallery Furniture", Summary of paper on "The Case of Gallery Furniture", Articles written on "The Case of Gallery Furniture".