Papers on "Aviation Marketing Plan" and similar term paper topics

Paper #045268 :: Aviation Marketing Plan
Buy and instantly download this paper now

This is a sample marketing plan for a hypothetical, newly-set up aviation company in Australia.

Written in 2003; 3,200 words; 25 sources; MLA; $ 92.95

Paper Summary:

Singapore Airlines plans to start up a new business venture, a2, in the Australian domestic aviation market. a2 will introduce Sydney-Melbourne flights in the coming year and link up all major Australian cities by 2006. This paper discusses that the overall marketing goal for a2 is to position itself as the preferred corporate travel airline. The writer provides a thorough marketing plan for the new company including future projections, budgets, costs, competition market and expected profits.

Executive Summary
1 Introduction
2 Goal Setting
3 Situation Analysis
3.1 Market overview
3.2 Opportunities and threats
3.3 Strengths and weaknesses
3.4 Issues
4 Strategy Formulation
4.1 Marketing objectives
4.2 Marketing strategies
5 Action Plan
6 Financial Projections
6.1 Assumptions for the first year
6.2 Three-year projections
7 Resource Allocation and Monitoring
7.1 Budget
7.2 Measurement and review
8 References

From the Paper:

"a2's mission is to benefit Australian consumers and businesses by creating a more competitive environment in the current domestic duopoly aviation market. It aims to succeed by making the best out of its competitive advantages through
u strong financial backing from the parent company;
u highly qualified staff; and
u a continuing commitment in research and development.

a2's objective lies in the "product development" quadrant of Ansoff's matrix (Kotler, 2002). That is, it is offering new flight services to existing markets, as charted below."

Tags: airline budget industry marketing mcom plan timetable

More papers on "Aviation Marketing Plan"

1. Paper #041283 :: Aviation Marketing ( 1,900 words; 7 sources; )
2. Paper #059541 :: Marketing Commercial Aviation ( 1,230 words; 4 sources; MLA )
3. Paper #058296 :: Economic Impact on Aviation Employment ( 2,094 words; 7 sources; MLA )
4. Paper #027806 :: The Four P's of Marketing ( 1,924 words; 7 sources; MLA )
5. Paper #093720 :: Economics of Commercial Aviation ( 1,088 words; 4 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Aviation Marketing Plan

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Aviation Marketing Plan", Essays on "Aviation Marketing Plan", Research papers on "Aviation Marketing Plan", Student papers on "Aviation Marketing Plan", Book reports on "Aviation Marketing Plan", Dissertation on "Aviation Marketing Plan", Thesis on "Aviation Marketing Plan", Summary of paper on "Aviation Marketing Plan", Articles written on "Aviation Marketing Plan".