Papers on "E-Business: Barnes & Noble.com" and similar term paper topics
Paper #034146 ::
E-Business: Barnes & Noble.com
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An insight into the online book seller Barnes & Noble.com.
Written in 2002; 1,150 words; 9 sources;
$ 44.95
Paper Summary:
This essay presents a case study of online retailer Barnesandnoble.com. Its current situation is outlined. Threats, opportunities and alternatives are identified. Continuing emphasis on convergence between online retailing and 'bricks and mortar' retailing, with a continued, increased emphasis on the 18-34 target market is recommended.
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