Papers on "Extrinsic Product Cues on Perceived Quality" and similar term paper topics

Paper #003339 :: Extrinsic Product Cues on Perceived Quality
Buy and instantly download this paper now

A look at how extrinsic product cues effect perceived quality of products and in turn waves of consumption.

Written in 2001; 7,140 words; 23 sources; $ 159.95

Paper Summary:

This paper looks at signaling theory which deals with the relationship between extrinsic product cues and perceived quality, and how high-quality firms can use this information to their advantage. The effects of country-of-origin, price, price promotions and brand names is discussed. The author examines various theories such as that of Aaker and Jacobson of perceived quality and looks at various corporations as evidence. Included are tables and graphs to explain how the theories work in practice.

Table of Contents

Introduction

Signaling Theory

Country-Of-Origin Effects

Price

Price Promotions

Brand Name

Store Name

Brand Alliances

Market Share

Advertising

Warranties

Conclusions and Suggestions for Future Research

From the Paper:

"Quality has been broadly defined as ?excellence? or ?superiority? (Zeithaml 1988). Though many definitions exist, most can be classified into either perceived quality (from the consumer?s viewpoint) or objective (substantive) quality, where quality is measured as conformance to some set of specifications or requirements. Many, such as Tom Peters, have theorized that the lack of quality produced by firms in the U.S. has lead to its declining competitiveness vis-?-vis products from other countries like Germany and Japan. They cite segments like the auto industry where U.S. manufacturers have lost significant market share at the expense of better-built cars from Japan and Europe. In other markets, like the television industry, U.S. firms have been driven out of the market completely. One of the most predominant explanations for this relates to U.S. managers? fixation on short-term profits and meeting analysts? expectations at the expense of long-term investments like brand building, R&D, customer satisfaction and of course, quality improvements. Not only do these ?soft? investments hurt immediate profits and quarterly performance, but their long-term financial benefits are difficult to quantify and therefore, easy for managers to dismiss. While this may sound reasonable, Aaker and Jacobson (1994) challenge this conventional thinking. "

Tags: behavior consumer intrinsic perceptions

More papers on "Extrinsic Product Cues on Perceived Quality"

1. Paper #075492 :: "Why Improving Quality Doesn't Improve Quality" ( 790 words; 1 source; MLA )
2. Paper #062884 :: TQM (Total Quality Management) ( 2,188 words; 10 sources; APA )
3. Paper #018051 :: Quality Assurance Management in the Automobile Industry ( 1,575 words; 19 sources; )
4. Paper #061337 :: Total Quality Management ( 4,789 words; 15 sources; MLA )
5. Paper #059573 :: Service Quality Improvement Assessment ( 2,826 words; 20 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Extrinsic Product Cues on Perceived Quality

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Extrinsic Product Cues on Perceived Quality", Essays on "Extrinsic Product Cues on Perceived Quality", Research papers on "Extrinsic Product Cues on Perceived Quality", Student papers on "Extrinsic Product Cues on Perceived Quality", Book reports on "Extrinsic Product Cues on Perceived Quality", Dissertation on "Extrinsic Product Cues on Perceived Quality", Thesis on "Extrinsic Product Cues on Perceived Quality", Summary of paper on "Extrinsic Product Cues on Perceived Quality", Articles written on "Extrinsic Product Cues on Perceived Quality".