Papers on "Strategic Marketing and Investment" and similar term paper topics
Paper #031975 ::
Strategic Marketing and Investment
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Shows why most marketing campaigns do not earn a satisfactory return on their investment.
Written in 2002; 3,650 words; 13 sources;
$ 133.95
Paper Summary:
Marketing is easy to learn, yet extremely difficult to practice well. Some marketing consultants believe that most marketing programs do not earn an acceptable return on investment. Even segmentation decisions, surely a cornerstone of marketing theory and practice, are subject to the same criticism.
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