Papers on "DoubleClick" and similar term paper topics
Paper #029098 ::
DoubleClick
Buy and instantly download this paper now
Discusses the legal problems this internet advertising server faces.
Written in 2002; 925 words; 4 sources; MLA;
$ 32.95
Paper Summary:
DoubleClick, as a top ad-server company on the Web, inserted banner ads and other promotional messages on Web sites. Those messages were aimed at the most likely customers, using text files called cookies, which allowed DoubleClick to track what people are looking at and build detailed profiles of them. The paper explains that these profiles show how Web surfers, who are identified only by their cookies, move around among sites, including what products they purchased and how long they stayed at a particular site. This paper examines the lawsuits brought against DoubleClick for violation of privacy rights and deceptive business practices. It also discusses the mandates put out by the Federal Trade Commission which regulate the use of personally identifiable information with clickstream data.
From the Paper:
"Targeting consumers by using cookies should be held to a higher standard than e-mail advertising. Cookies were originally implemented to allow the customization of information for a particular user, such as remembering your name, information you submitted previously on forms, and the contents of shopping carts. However, cookies are now being used to collect information on browsing habits, browser specifications, system information, and web-based spending and viewing habits. An invasion of privacy issue occurs because many users aren't aware of the use of their cookies and the storage and retrieval of cookie information goes unnoticed by most users."
Tags:
Harriet Judnick Abacus Direct Network Advertisers' Initiative NAI
More papers on "DoubleClick"
-
Paper #045347 :: DoubleClick Case Study Analysis (
1,400 words; 11 sources; MLA )
-
Paper #071819 :: DoubleClick, Inc. (
1,575 words; 1 source; APA )
-
Paper #023841 :: Privacy Issues in E-Commerce (
726 words; 6 sources; MLA )
About AcaDemon
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.
 Look for more research papers, essays and book reports on
DoubleClick
|
If you can't find your topic here, try another search
or try our affordable, unique custom paper alternative
Custom Research Services include:
- Papers written from scratch, according to your specifications.
Every paper is UNIQUE - Guaranteed
- Professional, top-notch writers
- All topics covered
- Any deadline
- Your satisfaction guaranteed
Place a Custom Research order now
Find out more about Custom Research
|
|
|
