Papers on "Crisis Management at Odwalla, Inc." and similar term paper topics

Paper #028704 :: Crisis Management at Odwalla, Inc.
Buy and instantly download this paper now

This paper discusses crisis management by Odwalla, Inc., a natural, unpasteurized fruit juice company, after a fatal outbreak of E. coli O157:H7 in their apple juice.

Written in 2002; 1,315 words; 6 sources; APA; $ 44.95

Paper Summary:

This paper explains that although most small companies would never have survived an E. coli crisis, Odwalla weathered the storm and is now the subject of a best practice studies on crisis management. The author points out that Odwalla was not innocent and committed major management errors: Significant flaws in its safety procedures, poorly maintained citrus-processing equipment, an insular culture without a clear system of corporate checks and balances, no internal oversight procedure and a board of directors comprised of business friends of its founder. The paper reports that some of the crisis management included the company accepted full responsibility for the crisis, in all interviews with the media, expressed sympathy and regret for all those affected and promised that the company would pay all medical costs.

From the Paper:

"Most importantly, Odwalla took steps to stop the problem that had caused the E. coli contamination in the first place. The company admitted that its neglect of pasteurization had been wrong and moved quickly to introduce a process called ?flash pasteurization? which could guarantee that E. coli had destroyed while maintaining better flavor that pasteurization. Odwalla also invested $1.5 million in new safety procedures within a year of the recall. Today, the company adheres to a Hazard Analysis and Critical Control Points program that exceeds FDA requirements, tests every batch of juice for purity, performs daily microbiological tests, and leads the charge for higher government standards across the juice industry. While Odwalla?s public relations campaign was a success, it?s important to remember that the company was guilty of criminal charges of selling tainted apple justice and was fined $1.5 million, the largest ever assessed by the FDA. Odwalla accepted responsibility for the poisonings by portraying itself as unaware of the health dangers of unpasteurized juice, but this doesn?t appear to be the case. Nonetheless, the public responded favorably to Odwalla?s highly lauded crisis management tactics."

Tags: errors responsibility regret neglect safety

More papers on "Crisis Management at Odwalla, Inc."

1. Paper #023304 :: Russian Financial Crisis 1998: A Self-made Crisis ( 4,694 words; 14 sources; MLA )
2. Paper #034536 :: Energy Crisis Causes Governor Crisis ( 1,150 words; 4 sources; )
3. Paper #004428 :: Effective Crisis Management Techniques ( 1,430 words; 8 sources; )
4. Paper #093792 :: Thailand's Currency Crisis ( 3,091 words; 7 sources; MLA )
5. Paper #104687 :: The Cuban Missile Crisis ( 1,785 words; 6 sources; MLA )

About AcaDemon

We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper, you download are top-quality, competitively priced and high-level work.

Look for more research papers, essays and book reports on Crisis Management at Odwalla, Inc.

This Free Term Paper Abstract is a part of our Term Paper Library. Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Crisis Management at Odwalla, Inc.", Essays on "Crisis Management at Odwalla, Inc.", Research papers on "Crisis Management at Odwalla, Inc.", Student papers on "Crisis Management at Odwalla, Inc.", Book reports on "Crisis Management at Odwalla, Inc.", Dissertation on "Crisis Management at Odwalla, Inc.", Thesis on "Crisis Management at Odwalla, Inc.", Summary of paper on "Crisis Management at Odwalla, Inc.", Articles written on "Crisis Management at Odwalla, Inc.".