Papers on "Customer Service in a College Environment" and similar term paper topics
Paper #025174 ::
Customer Service in a College Environment
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This paper looks at the controversial claim that students are customers. The writer looks at opinions that support this and those that deny the claim.
Written in 2002; 684 words; 5 sources; MLA;
$ 24.95
Paper Summary:
The writer takes the idea of students as customers and defines both terms, looking for similarities in form and function. The paper ultimately shows that when marketing to students they can be seen as customers and approached in the same manner.
From the Paper:
"Community is a term that traditionally described a relatively small number of people living in the same area and linked by common values, practices and goals. (Spritzberg and Thorndike, p.8). The metaphor of community runs deep in American higher education. There is an aspiration to make the academic experience not only one of education, but also a meaningful connection from the aspects of scholarship and learning, and also college spirit associated with pride and satisfaction resulting from belonging to the institution."
Tags:
academic marketing institution learning scholarship
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