Papers on "The Future of E-Business" and similar term paper topics
Paper #023818 ::
The Future of E-Business
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This paper explores the multitude of issues related to web-based customer service.
Written in 2002; 2,928 words; 24 sources; APA;
$ 86.95
Paper Summary:
This paper discusses the effects and issues related to web-based customer service, focusing on e-service and customer relationship management tools. Traditional customer services are compared to Web-based service and benefits of self-sufficient customers and responsive Web sites are explained. Ethical, social, and economic concerns revolving around web-based customer service are addressed, focusing on the challenges that lie in integrating Web-based marketing, service, support and communication with traditional channels and the organizations that support them. In critiquing this technology, strategies are recommended for implementation and improvement of current online support.
From the Paper:
"Traditionally, the ?concept of e-commerce has been associated with providing information, expressing brand awareness, and telling the corporate story in the virtual marketplace?(Ruyter 2001). Increasingly, businesses are also using ?virtual storefronts? to sell and distribute their products (Ruyter 2001). However, a 100-year trend tells us that today?s economy is changing (Rust 2001). Business is no longer ?one size fits all,? mass marketing is being replaced by a consumer economy. According to Dan Flack, program director at IBM Americas, ?Businesses must change their mass economy marketing habits and make an organizational commitment to do business on customer terms? (Flack 2001). Rather than merely supplying information and selling products, companies must provide ?consumers with a superior experience with respect to the interactive flow of information? (Rust 2001). Increasing consumer expectations of the buying experience, with respect to self-sufficiency and personalization, have resulted in the rise of e-services in the virtual marketplace. E-service encapsulates the imperative building blocks of web-based customer service: self-service, responsive web sites, and consumer tracking."
Tags:
Land's End CRM
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