Papers on "McCann-Erickson" and similar term paper topics

Paper #022452 :: McCann-Erickson
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Examines this advertising agency's clients, ads, finances and strategy.

Written in 1995; 1,350 words; 9 sources; $ 47.95

From the Paper:

"McCann-Erickson is one of the nation's largest advertising agencies, with offices and subsidiaries around the world. McCann.Erickson is itself, however, a private subsidiary of the Interpublic Group of Companies (IPG), one of the world's largest advertising agency systems. The advertising agency functions of IPG are carried out in more than 75 countries. In addition to McCann-Erickson, Lintas Worldwide, Dalley and Associates and the Lowe Group are also part of IPG's holdings. Advertising agency services are offered in 22 other countries through association arrangements with local agencies that IPG has established.

The principal functions of all of IPG's advertising agencies are to plan and create advertising programs for clients, and to place the advertising in various media, including radio, television, magazines and newspapers. The usual advertising ..."

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