Papers on "Chrysler Corporation" and similar term paper topics

Paper #022158 :: Chrysler Corporation
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A 1995 company profile, environmental dimension and symptoms analysis of Chrysler Corporation which looks at: mission; objectives; definition of business; strategy; macro and industry environment (5 forces); problems; alternatives and implementation.

Written in 1995; 4,950 words; 10 sources; $ 135.95

From the Paper:

"CHRYSLER CORPORATION

Company Profile and Environmental Dimension

COMPANY PROFILE
Chrysler Corporation is the smallest of the traditional Detroit "Big Three" automobile manufacturers, after General Motors and Ford. As of 1994, Chrysler commanded slightly less than ten percent of the U.S. domestic automobile market, selling 812,000 of the 8,990,000 cars sold in the United States that year. Its relative position in the small-truck market is stronger; in 1994 Chrysler held about a fifth of that market, selling 1,392,000 vehicles out of a total of 6,420,000 sold.

It should be noted that the "truck" market includes minivans, a class of vehicle which Chrysler pioneered in the 1980s. In ..."

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