Papers on "'Ben and Jerry's' and 'Haagen Dazs'" and similar term paper topics

Paper #022144 :: 'Ben and Jerry's' and 'Haagen Dazs'
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A basic comparison of 'Ben and Jerry's' to 'Haagen Dazs'. There is a slight emphasis on 'Ben & Jerry's' -- probably due to very unique company philosophies and goals. Market targets and sales figures are compared.

Written in 1995; 2,250 words; 8 sources; $ 79.95

From the Paper:

"INTRODUCTION

Ben & Jerry's is a leading producer and distributor of ice cream in the United States today. The Haagen-Dazs ice cream company is its leading rival, and the only company that is ahead of Ben & Jerry's in terms of sales. Ben & Jerry's started as a rather unusual company with an unusual philosophy, and it has been this philosophy which has boosted the company into its leading position -- it delivers a high quality product from a personally-owned-and-operated business with a family atmosphere for employees and customers alike. It is this underlying difference between Ben & Jerry's and most other companies that has been much noted in the press, by customers, and even by rivals. Ben & Jerry's is likely to give its competition a strong fight over the next several years because of its image, its ..."

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