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Paper #021519 :: Late-Night Talk Shows
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This paper discusses the late-night talk shows: Economic history from 1953's "Tonight Show" debut through David Letterman's 1993 move to CBS, advertising revenues, ratings, successes and failures.

Written in 1994; 1,800 words; 14 sources; $ 63.95

From the Paper:

"Late night talk shows are a highly profitable venture for television networks when they attract an audience, and they are a drain on the network coffers and network credibility when they do not. For many years, the late night programming area was staid and unexciting. NBC's Tonight Show dominated the 11:30 time period, and for the last decade the same network's Late Night with David Letterman was also a high ratings winner. Other networks attempted talk shows at the late hour and floundered as Johnny Carson, host of the Tonight show for 29 years, continued to draw the bulk of the audience. A secondary franchise was created by the Iranian hostage crisis--Nightline on ABC came into being first as a nightly report on the hostage situation and then as a continuing late night news program with a strong core audience. Syndication was another challenge with hosts like ... "

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