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Paper #019409 :: "Business Policy and Strategy: An Action Guide" by Robert Murdick, Carl Moor and Richard Eckhouse
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A chapter-by-chapter summary including business failure and success, environmental factors, management, marketing, accounting, human resources and computers.

Written in 1992; 6,975 words; 1 source; $ 135.95

From the Paper:

"Business Policy and Strategy: An Action Guide, by Robert Murdick, R. Carl Moor and Richard H. Eckhouse, attempts to tie together the broad policies and interrelationships that exist among the many functional areas which undergraduate students typically study. The authors intend the text to supplement the typical case book and/or computer simulations used in teaching business strategy" (p. ix). Situational analysis is presented, as is a structure for developing strategy. Practicality and real-world experience is combined with educational theory to provide as complete a picture as possible of strategy in business.


The authors have divided the text into 15 chapters with no further subdivisions. It is possible, however, to group the chapters into specific areas of study. For example, the first..."

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