Papers on "Apple Jacks" and similar term paper topics

Paper #017765 :: Apple Jacks
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Discusses marketing plan for Kellogg's breakfast cereal. Examines marketing theory, market & economic environments, competition, target market and strategies.

Written in 1989; 2,925 words; 4 sources; $ 103.95

From the Paper:

" This research developed a marketing plan for the "Apple Jacks" breakfast cereal product produced by the Kellogg Company. "Apple Jacks" is an apple.flavored cereal grain product, which is presugared. In fact, "Apple Jacks" has one of the highest concentrations of sugar of any breakfast cereal product marketed in the United States.
The differential advantages of the product are relative. First, the product has a fruit flavor . apple. For the consumer desiring a fruit flavor without actual fruit, this advantage is real. Second, the product has a high sugar content coating. Presugared cereal products are no longer unique; however, the level of sugar in the coating of this product is higher than that for almost any cereal. This differential advantage can also be a (...)"

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