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Paper #017709 :: American Express Case Study
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Analyzes the successful management changes instituted at American Express in the 1980s by CEO Lou Gerstner.

Written in 1989; 1,575 words; 1 source; $ 63.95

From the Paper:

"Much of the success of American Express during the mid.1980s was attributed to the entrepreneurial management philosophy of Lou Gerstner, chairman of American Express TRS. He himself indicated that it was not his original intent to come in to American Express and institute corporate entrepreneurship. Nonetheless, his background and management style seemed to challenge the people who were already there and developed into something that was considered entrepreneurial, or intrapreneurial.
American Express Company was an appropriate venue for this kind of management. During the late 1970s, as an organization, it set aggressive goals for itself. Rather than accept static growth, or attempt a defensive posture in the face of growing competition, (...)"

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