Papers on "Procter and Gamble" and similar term paper topics

Paper #015714 :: Procter and Gamble
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The company's background and its marketing position and strategies in the liquid detergent field.

Written in 2000; 2,700 words; 0 source; $ 95.95

From the Paper:

"Introduction
Procter & Gamble is faced with the decision of how (and whether) it should modify its marketing strategy with regard to its liquid detergent products. This product category has been particularly successful for the company, but a new product formulation is now available which gives the company the opportunity to enhance some (or all) of its current products in this category. In addition, the company could adopt a change in its pricing strategy in this category, or it could choose to introduce an entirely new brand. To complicate matters for the marketing personnel even further, the company also must consider the option of choosing more than one of these alternatives. This research considers the company's marketing position with regard to liquid detergents, and which alternatives is best in terms of helping the organization..."

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