Papers on "Borders Books" and similar term paper topics
Paper #015583 ::
Borders Books
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An examination of the market potential of the book chain. Includes history, segments, service and products, forecast.
Written in 2000; 1,575 words; 6 sources;
$ 55.95
From the Paper:
"BORDERS: MARKET POTENTIAL
Nature of the Firm
Borders Books was founded in 1971 when Tom and Louis Borders, two brothers, opened a small book shop in the academic community of Ann Arbor. According to the company web site, it became known as "one of the finest book shops in the world, a place where customers could rely on a friendly, well informed staff to find exactly what they were looking for, or browse uninterrupted for hours through shelves stocked with everything from African poetry to Zoroastrian theology"("About us...", 1999, online).
Music was added to the inventory mix in 1992, and the growth continued, especially when the brothers sold the chain to K-Mart Corporation, an alliance that lasted only three years. In 1995, the brothers formed..."
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