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Paper #015169 :: JC Penney
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A completed research study analyzing the market share position and strategy of Houma, Louisiana store. Charts. Questionnaire.

Written in 2000; 1,800 words; 12 sources; $ 63.95

From the Paper:

"Increasing Market Share For J.C. Penney, Southland Mall Store
Abstract
The purpose of this investigation was to identify the reasons for the market share deterioration at the J.C. Penney Southland Mall Store and to recommend strategies to correct this problem. Based on the findings of the research performed, it was recommended that (1) staff training be improved, (2) free alterations be offered, and (3) the buyer and merchandising functions be improved.


Introduction
This research presents the findings, conclusions, and recommendations of an analysis of the market share problem confronting the J.C. Penney, Southland Mall Store, Houma, Louisiana. The statement of the problem, statement of purpose of..."

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