Papers on "Marketing To Children" and similar term paper topics

Paper #014784 :: Marketing To Children
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Completed research on marketing products (Barbie Dolls and cereals) to children six to 16 years old, survey guidelines, questionnaire for adults and its implications.

Written in 1999; 2,250 words; 10 sources; $ 79.95

From the Paper:

"MARKETING TO CHILDREN: AN INVESTIGATION OF CONFLICTING VALUES

Summary
An exploratory investigation was conducted to assess several issues associated with the targeting by marketing organizations of the children's market segment. A small (20 subjects) convenience sample of parents of children from six-to-16 years old were administered a survey questionnaire to develop the data required to investigate the following research question: "What approaches and practices can be implemented by marketing organizations in successfully targeting the children's market segment that likely will generate the lowest levels of opposition from parents? The general findings of the investigation of the research question were that (1) a majority of parents do not in principle object to advertising and ..."

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