Papers on ""United Parcel Service"" and similar term paper topics
Paper #014599 ::
"United Parcel Service"
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Examines the marketing strategy of this shipping firm in its entrance into the charter passanger field. Includes an industry overview, scenario planning, reregulation and economics.
Written in 1999; 1,575 words; 6 sources;
$ 55.95
Paper Summary:
This research examines the marketing strategy by United Parcel Service (UPS) through which the company has entered the charter passenger market. Following a background discussion on marketing strategy and planning in the commercial aviation business and a short review of the passenger air transport environment, the UPS strategy is described and assessed.
From the Paper:
"UPS AND CHARTER PASSENGER SERVICE
Introduction
This research examines the marketing strategy by United Parcel Service (UPS) through which the company has entered the charter passenger market. Following a background discussion on marketing strategy and planning in the commercial aviation business and a short review of the passenger air transport environment, the UPS strategy is described and assessed.
Marketing Strategy and Planning in the Commercial Aviation Business
Planning for the future is essential for the aviation carrier that intends to remain viable (Perrottet 52). The commercial aviation business is "predictable only in its unpredictability" (Perrottet 52). Typically, aviation marketing managers have ..."
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