Papers on "Coral Divers Resort" and similar term paper topics

Paper #014368 :: Coral Divers Resort
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Strategic marketing analysis, recommendations for the owner, strengths and weaknesses, competition, alternatives and finances. Provides a balance sheet.

Written in 1999; 1,589 words; 3 sources; $ 79.95

Paper Summary:

Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study, "over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only diving, but a beachfront location.

From the Paper:

"CORAL DIVERS RESORT

Introduction
Scuba diving is a rapidly growing sport, and one that is beginning to involve the entire family. Coral Divers Resort had a comfortable niche in that industry, one that had been enhanced by its owner, Jonathan Greywell's promotional strategy. According to the case study, "over the years, Greywell had established a solid reputation for the Coral Divers Resort as a safe and knowledgeable scuba diving resort. It offered not only diving, but a beachfront location. As a small but well-regarded all-around dive resort in the Bahamas, many divers had come to prefer his resort to other, crowded tourists resorts in the Caribbean."

Greywell found this niche by creating short weekend and midweek diving ventures ..."

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