Papers on ""Planet Hollywood"" and similar term paper topics

Paper #014259 :: "Planet Hollywood"
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Examines this restaurant chain's background, finances, products and services, competition and future.

Written in 1999; 1,125 words; 8 sources; $ 39.95

Paper Summary:

the early 1990s, a handful of Hollywood celebrities combined with strong restaurant professionals to form Planet Hollywood, a restaurant that combined casual food (burgers and chili) with props and costumes from Hollywood.

From the Paper:

"Introduction
In the early 1990s, a handful of Hollywood celebrities combined with strong restaurant professionals to form Planet Hollywood, a restaurant that combined casual food (burgers and chili) with props and costumes from Hollywood. Opening first in New York and then in Southern California, the restaurants are notable for their ability to attract famous actors and actresses to their openings and for surrounding diners with the trappings of the entertainment industry. The effort has proven extraordinarily successful: in less than ten years, the company has entered the international market and is now traded on the New York stock exchange. It has expanded operations to include a sports-themed restaurant chain and has entered into agreements with ITT Sheraton and Disney to expand its markets. Planet Hollywood merchandise ..."

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