Papers on "Planet Hollywood & International Marketing" and similar term paper topics

Paper #012854 :: Planet Hollywood & International Marketing
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Examines economic & business strategies of global marketing & global potential for restaurant chain.

Written in 1997; 1,125 words; 9 sources; $ 39.95

From the Paper:

"Introduction
In 1991, the first Planet Hollywood opened in Manhattan; in the following four years, the chain grew to 28 outlets with locations from Honolulu to Helsinki. Each time a new restaurant opens, some of the more famous owners, including Arnold Schwarzenegger, Demi Moore, Bruce Willis and Sylvester Stallone, are part of the opening festivities. Inside the restaurant, which features burgers, chili and similar fare, diners sit among props from movies and are able to purchase Planet Hollywood merchandise, including jackets and baseball caps; in some locations, the merchandise is available well before the restaurant opens for business. The result is that the restaurant chain has posted significant profits in an industry typically characterized by low profit margins, and an initial public offering was favorable.."

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