Papers on "Proctor and Gamble's 'Head and Shoulders': Situation Analysis" and similar term paper topics

Paper #012356 :: Proctor and Gamble's 'Head and Shoulders': Situation Analysis
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Examines the marketing position and opportunities for Proctor and Gamble's 'Head & Shoulders' shampoo.

Written in 1997; 2,700 words; 7 sources; $ 95.95

From the Paper:

"Situation Analysis, Market Trends

Product Description
Head & Shoulders Shampoo (HSS), is one of Procter & Gamble's oldest selling shampoo product lines (SKUs). It is also the nation's third best selling shampoo, controlling 7.67 percent of the $1.8 billion shampoo market (Enrico, 1997).

Market Description
The United States hair care market was worth $4.626 billion in 1995 and grew at just above the rate of the overall sector between 1991 and 1995. The hair care market has been driven by the success of niche products that were once found only in hair ..."

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