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Paper #010987 :: Bell Atlantic
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Analysis of company's strategic option of entering the long distance market. History of company; 1984 breakup; analog-digital "war." Market analysis. SWOT analysis. Media strategy.

Written in 2001; 4,275 words; 6 sources; $ 135.95

From the Paper:

"This paper is a consideration of Bell Atlantic?s strategic option of entering the long distance market. The recommendation for entering this market is supported by the financial evidence presented in the first part of the paper, which shows that even though Bell Atlantic?s Q3 loss was substantial, the growth in recurring revenues, core businesses, and new business products all showed exceptional growth.

The company section focuses briefly on the history of the company following the 1984 breakup, and concludes with a discussion of the analog-digital war. A market analysis section shows the size of the potential of the long distance market, and a SWOT analysis summarizes the company?s status quo in 1997, an essential consideration when pursuing a new entry."

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