Papers on "Marketing in Japan: Challenges and Opportunities" and similar term paper topics

Paper #106432 :: Marketing in Japan: Challenges and Opportunities
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An examination of new opportunities in the Japanese market and the strategies that will enable multinational marketers to take advantage of them.

Written in 2008; 4,256 words; 14 sources; APA; $ 113.95

Paper Summary:

This paper explores some of the key insights into recent changes in the Japanese market and in the practice of marketing that have been found in the current marketing literature. The author examines effective marketing strategies and how the knowledge of marketing changes can be used to enter and thrive in Japan. The paper also provides recommendations for avoiding the common pitfalls that many firms experience when entering a new market. The paper concludes with a summary of the materials and a discussion of their implications.

Outline:
Abstract
Introduction
Literature Review
Prevalence
Explanations
Challenges
Market Analysis and Recommendations for Market Entry
Recommended Strategy 1: Tailor to the Market
Recommended Strategy 2: Find Opportunities in Decline
Recommended Strategy 3: Don't Underestimate Domestic Competition
Recommended Strategy 4: Offer a Unique Product and Positioning
Recommended Strategy 5: Utilize Foreignness
Recommended Strategy 6: Use Alliances Wisely
Summary and Conclusion

From the Paper:

"Why this rush into Japan? According to a 2004 survey by JETRO, the business environment for foreign firms is improving in many dimensions, including greater opportunities to secure good employees, less prejudice against foreign firms, relaxing regulations, and greater chances for mergers and acquisitions (JETRO, 2006). Eased restrictions of the large-scale retail trade laws, decreased prices of land, and a hungry set of consumers are all making Japan a more attractive market for foreigners (Arnold, 2003)."

Tags: economy global acquisition manufacturing distribution competitor retailer

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