Papers on "Capability Based Marketing" and similar term paper topics

Paper #010606 :: Capability Based Marketing
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Discusses its paradigms & strategies. Analyzes a hypothetical company undergoing capability marketing to sell software on Internet.

Written in 2001; 2,025 words; 5 sources; $ 71.95

From the Paper:

"The theory of capability marketing, as suggested by many scholars (Doyle, 1998; Doyle, 1999; King, 1999) provides valuable paradigms to follow when embarking upon marketing management.
Several of these paradigms will be examined and tested in this paper by applying them to a hypothetical software company, Solfan, Inc.
Using the capabilities-marketing construct, Solfan's operations will be analyzed, and then a recommended strategy for using the company's capabilities will be suggested for implementation. At the conclusion, the suggested strategy will be analyzed in..."

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