Papers on "Public Relations and the Schools" and similar term paper topics
Paper #104311 ::
Public Relations and the Schools
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Reviews literature relating to public relations approaches for school leaders coping with crisis situations.
Written in 2008; 1,470 words; 10 sources; APA;
$ 48.95
Paper Summary:
This paper explains that school leaders, from elementary school through college, need to develop and use public relations skills in order to sooth parents, assert authority and reduce tensions at times of crisis and during the normal course of administration. The author points out that school leaders must be familiar with grief counseling methods not only because of a community-wide crisis but also to assist when the student or the student's family faces a crisis. The paper concludes that the school leader achieves better public relations simply by visibly addressing problems as they develop, with a successful outcome being the best public relations of all.
From the Paper:
"Graseck (2005) sees a need for administrators to take a more nurturing role, bringing the community into the process, and so serving the role of public relations on an ongoing basis rather than waiting for a crisis to begin the process. Graseck finds that administrators too often fail to see this need until there is a crisis and so lose touch with the community but that administrators even tned to lose touch with their own teachers. School administrators too often see their own survival as the paramount task rather than the improvement of the school."
Tags:
violence, nurturing role, authority precautions, grief counseling,
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