Papers on "Safeplay Critique" and similar term paper topics
Paper #102284 ::
Safeplay Critique
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This paper provides a critique of the company Safeplay and discusses the sales process and strategies.
Written in 2008; 750 words; 1 source; MLA;
$ 26.95
Paper Summary:
In this article the writer maintains that Safeplay's action of selling the products to its representatives, allowing the representatives to set their own price point and only marketing to small daycare operators, is shortsighted and an unwise strategy. The paper notes that Safeplay is already addressing some of the issues it is facing including increasing its listings in construction and market directories; increasing attendance in local and regional shows & conventions; and developing a website and putting out a pamphlet, e-book or brochure on how to choose equipment for infants & toddlers. The writer concludes that Safeplay will also be looking how to obtain Government GSA business, as well as seek other applications for Ecoplay outside of playground businesses.
Outline:
Abstract
Company Organization
The Strengths and Weaknesses
From the Paper:
"According to the company, this approach has two benefits. First, it allows the representative to earn more money. Currently, there are no guidelines that representatives must follow in setting price points, nor is there oversight for the extra money made by representatives from raising the price of Safeplay's product. Second, Safeplay claims the system allows the representative to offer and charge for the value-added services its customers want, allowing the representatives to keep closer contact with daycare customers. These 'value-added' services should be included in the price.
"In 2000, Safeplay will be setting up a Representative Advisory Council that is supposed to help provide direction to the company and act as mentors to poor performing representatives."
Tags:
products sales price bottom line
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