Papers on "IT for Strategic Advantage" and similar term paper topics

Paper #101608 :: IT for Strategic Advantage
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A discussion of an IT program in the form of a customer relationship management (CRM) solution in a corporate environment.

Written in 2007; 1,489 words; 10 sources; APA; $ 49.95

Paper Summary:

This paper examines an information technology process in the form of a customer relationship management (CRM) solution within the enterprise setting. It explains that deploying such an IT centric CRM solution provides a firm, that successfully deploys this strategy, a competitive advantage over its competitors in the marketplace. The paper also notes that the CRM solution is most often found to be contained within an enterprise resource planning (ERP) solution which relies on a centralized database, an integrated network, and transparency across the system in terms of data and information. In conclusion, the paper shows that CRM, if implemented and managed properly can provide an organization with competitive advantage through increased customer satisfaction metrics as well as increased revenues due to more effective use of customer data that is already collected.

Outline:
Abstract
Overview
Solution Characteristics
Industry Application
System Requirements
Costs
Personnel & Training Requirements
Conclusion

From the Paper:

"Customer relationship management (CRM) is more than just saying hello to customers at the door or on a corporate website.
Some researchers define CRM as: "a business strategy to select and manage customers to optimize long-term value. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes" (Turban, 2006, p.550). This definition captures the holistic approach to CRM that other methods and applications in the past have failed; that is, while many applications have excelled at capturing customer information, for example, these never have enhanced customer experience in a meaningful way where IT enabled CRM solutions have."

Tags: E-commerce strategies system requirements data marketing sales

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