Papers on "A Competitor Analysis" and similar term paper topics

Paper #101187 :: A Competitor Analysis
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This paper provides a strategic analysis of the Smith & White and Makatume tool companies.

Written in 2008; 733 words; 3 sources; MLA; $ 26.95

Paper Summary:

The paper discusses the market and environmental position of two competitors in the tool industry; Smith & White and Makatume. The paper offers an overview of each company, evaluates their weaknesses and presents recommendations. The paper shows how each company has certain strategic weaknesses that can be partially addressed through leveraging several core strategies available to competitors in the global market.

Outline:
Abstract
Smith & White: Overview
Weaknesses
Recommendations
Makatume: Overview
Weaknesses
Recommendations

From the Paper:

"S&W relies on an archaic business model that is not sustainable in the mid to long-term. The company still utilizes outdated manufacturing facilities highly urban areas that are accompanied by higher labor costs. S&W completely fails to capitalize on the benefits and cost-savings of contract manufacturing in an overseas setting which would substantially reduce costs (Yip, 2000, p.19). Additionally, S&W markets its products under a single brand across all its market segments and this produces some market confusion regarding its products vis-a-vis its professional line of tool versus its consumer line of products. Finally, S&W has failed to use its relative size advantage in the market to its advantage by not investing in and distributing its own line of cordless power tools."

Tags: brand costs consumer line market share network distributors

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