Papers on "SouthWest Airlines" and similar term paper topics

Paper #100418 :: SouthWest Airlines
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An overview and analysis of the mission statement, current strategy and vision of SouthWest Airlines.

Written in 2006; 2,202 words; 8 sources; MLA; $ 68.95

Paper Summary:

This paper provides a case study analysis of SouthWest Airlines. It reviews the history of the company, their product line and their current strategy. The paper then analyzes their mission statement and vision. It presents Porter's five-forces model and a SWOT (strengths, weaknesses, opportunities, threats) analysis for SouthWest Airlines. Finally, the paper presents recommendations for the future of the company.

Table of Contents:
History
Product Line
Current Strategy
Mission Statement
To Our Employees
Revised Mission Statement
Vision of Southwest Airlines
Revised Vision
Competitive Profile Matrix (CPM)
Southwest and Porter's Five-Forces Model
Internal Factor Evaluation (IFE)
SWOT Analysis for South West Airlines
Strategic Position and Action Evaluation Matrix (SPACE)
Boston Consulting Group: BCG
The Quantitative Strategic Planning Matrix--QSPM
Conclusions
Recommendations

From the Paper:

"Rollin King and Herb Kelleher are the founders of the SouthWest Airline (SWA). Based at Dallas Texas SWA is the third largest airline in the world (Wikipedia) providing low-fare, no-frills, air transportation to fifty-eight cities in the United States. The history of SWA dates back to June 18, 1971, with the maiden flight between Houston, Dallas and San Antonio taking off. Within five years SWA had successfully placed its sixth Boeing 737 in operations and transported over one and a half million satisfied customers to their destinations. The same year the airlines got clearance to operate flights to Austin, Corpus Christi, El Paso, Lubbock, and Midland/Odessa. Soon SWA went public with its stock being listed on the New York Stock Exchange."

Tags: strategic planning Porter's forces SWOT

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