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Youth Marketing, 2005.
Examines issues relating to youth marketing.
2,760 words (approx. 11.0 pages), 11 sources, APA, $ 95.95
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Abstract
The paper discusses issues involved in youth marketing including the commercialization of youth; children's understanding of marketing and advertising; the use of celebrity endorsements; youth marketing strategies. It concludes that children and teens have become an increased target for business marketing.
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Youth Marketing, 2007.
This paper discusses how and why businesses marketers have targeted the youth market.
1,101 words (approx. 4.4 pages), 3 sources, MLA, $ 38.95
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Abstract
The paper offers four reasons why advertisers have increased their focus on younger age brackets over the past century. The paper discusses how advertisers have started to speak directly to young people, in their vernacular and on their level, in order to capture this valuable demographic. The paper demonstrates how young people, in the marketer's eye, symbolize a lifetime of consumer spending and consumer spending habits.
From the Paper
"Demographic changes often if not always result in shifts in marketing practices. The size and composition of a particular social segment will impact product placement, pricing, and production decisions. Population increases or decreases within certain age groups also have a strong impact in marketing strategies. Especially since the Baby Boom, marketers have understood how to capitalize on population explosions and shifts in demographic markets. The Baby Boom also taught marketing researchers to examine the potential value of the youth market. A booming childbirth rate in the post-war years had many marketers salivating."
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The Tweenager Youth Market, 2004.
This paper discusses the 'tweenager', a most significant European market segment because of its high purchasing power, brand loyalty, and familiarity with media technology.
2,775 words (approx. 11.1 pages), 12 sources, APA, $ 82.95
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Abstract
This paper defines the ?tweenager?, the youngest members of the Generation Y segment who are eight to twelve years old, the pre-adolescent to adolescent age group, applicable to both the male and female members of the group, but much more likely to be female. The author points out that the culture of tweenagers, mainly based on the entertainment industry, considers entertainment personalities and pop culture icons as idols and ?hero? models. The paper reviews two prevailing marketers of pop culture products and services for female tweenagers, Claire?s Accessories and ?Cosmo (Cosmopolitan) Girl?, specifically in terms of each companies? marketed product, pricing, channels of distribution, and promotion strategies.
Table of Contents
Introduction
The ?Tweenager?
Addressing the Tweenager Market
Claire?s Accessories, Ltd.
?Cosmo (Cosmopolitan) Girl?
The Adult versus the Tweenage Market
Conclusion
From the Paper
"In the case of the main units of analysis for this study, which are the pre-teen and media-savvy females, consumerism, materialism, and hedonism are illustrated among tweenagers? preoccupation with their physical appearance, or the body. The body, according to Joan Brumberg in The Body Project, ?is a consuming project for contemporary girls because it provides an important means of self-definition, a way to visibly announce who you are to the world.? Through material consumption, ?bodies are magically reworked and identities completely refashioned,? illustrating subsistence to hedonism (self-indulgence in happiness and in the pleasure that a tweenager has an identity and image of her own)."
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Youth Culture v. Youth Market, 2005.
An analysis of the youth culture versus the youth market in the music and clothing industries.
2,025 words (approx. 8.1 pages), 2 sources, $ 80.95
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Abstract
This paper discusses the youth market and the youth culture as a separate entity within the overall demographic of the U.S. The paper pays particular attention to the integration of the music and clothing industry and who these industries have become associated in the minds of the youth as being consistent with their culture and self expression.
From the Paper
" Youth Culture v. Youth Market The concept of youth culture as a separate entity within the broader demographic of the U.S. population is tenuous at best because it shifts constantly from one point to another. At times various groups co-opt what they perceive to be youth culture for their own unique and idiosyncratic purposes: "Through magazines, music, sit-com style videos, cartoons, and other media, Focus strives to construct an alternative Christian youth culture that mirrors secular culture's style and consumption habits" (Hendershot, 1995, para.5). Just as likely is the current trend in Hip-Hop to turn its primary audience; a grand collage of youth from across the various demographics making up the U.S. population, into one conceptual body comprising a unique youth culture all its own (Taylor & Taylor, 2004)."
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Marketing to American Youth, 2001.
A critical look at how images are marketed to American teenagers.
2,265 words (approx. 9.1 pages), 8 sources, $ 70.95
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Abstract
This paper presents a critical overview of American consumerism and how images are "sold" to American teenagers.
From the Paper
"The media puts a tremendous amount of pressure on teens, telling them they are not cool enough without a certain look. The only way to get the look is to get the product. It?s a world made of marketing and many factors show that marketers have gone too far in their attempts to reach the hearts- and wallets of America?s youth."
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Smoking and Youth, 2002.
This paper examines the issues surrounding the tobacco companies continued targeting of youth in its marketing campaigns.
755 words (approx. 3.0 pages), 1 source, MLA, $ 26.95
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Abstract
This paper reviews an article by Greg Winter that appeared in the "New York Times" about a major tobacco company's violation of the rules against marketing cigarettes to youth. The writer details how R.J. Reynolds and other major tobacco companies disregard court rulings that disallow the targeting of youth in their advertising campaigns. The various violations are detailed as are the ramifications that they have on the health of today's youth as a result of cigarette smoking. The paper discusses some of the issues that nurse practitioners can address when faced with young smokers. These include the discussion of the long-term effects of smoking and the distribution of materials about the dangers of smoking in order to educate both youths and parents. The paper also details the articles views about the reckless disregard that the tobacco companies and their advertisers have for anything but the increase in profits.
From the Paper
"This has major healthcare implications. The young people targeted in such campaigns may be easily convinced and not have the maturity to resist the campaigns. Considering the addictive nature of cigarettes, these young people may find themselves addicted before they are mature enough to realise their mistake. This leads to a situation where more of the population is smoking. For the healthcare practitioner, this means they will come into greater contact with smokers and smoker-related health problems."
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Targeting Youth in Tobacco Advertising, 2004.
Examines how and why the tobacco industry aims its advertisements at the youth market.
1,074 words (approx. 4.3 pages), 5 sources, APA, $ 37.95
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Abstract
The largest market segment in the smoking and non-smoking population, the youth sector, has been targeted as the most important market segment for cigarette product ads. This paper discusses the main reasons why targeting the youth sector is considered the most lucrative market in the cigarette/tobacco industry today and answers the question why advertisements remain the most effective method of enticing consumers to buy cigarette products despite the obvious health risks to the consumer.
From the Paper
"In psychology, the influence of tobacco ads among the youth illustrates the importance of image copying and self-concept formation than the risks of potential health problems as primary motivations for smoking. It is evident that social interaction is important, since ?[s]moking experimentation commonly occurs at transition points in adolescence when there is a threat to a teen?s emerging self-concept? They are more subject to social pressure and more attuned to advertising? (Lynch, 1994:119). Thus, smoking among the youth cannot be generalized as a product of ?limited capacities? in the process of decision-making, but rather, participating actively in making the choice on whether to smoke to form one?s own self-concept and image in his/her society or not to smoke in order to avoid the health risks posed by consuming the product."
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Marketing on the Internet, 2002.
A discussion of both the potential and pitfalls of Internet marketing.
1,125 words (approx. 4.5 pages), 6 sources, $ 39.95
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Abstract
Discusses both potential & pitfalls of internet marketing. Common concerns associated with internet marketing including marketing to youth, on-line gambling, privacy issues & "Cookies," and consumer shopping on the internet. Direct Marketing Assocation (DMA). On-line protections. SPAM. Problems of misinformation on some Web sites.
From the Paper
"Introduction
The Internet (which, for the purposes of this research, will include the World Wide Web, newsgroups, gopher sites and FTP sites) has made it possible for people around the world to communicate with each other. Such communication possibilities have not gone unnoticed by marketers, and electronic commerce is a business which is growing rapidly. With such growth, however, and given the lack of coordination among various Internet sites, ethical concerns have arisen regarding Internet marketing. This research examines some of the more common concerns associated with Internet marketing.
Marketing to Youth
One of the areas which garners a lot of media attention is the issue of marketing to youth. Some precautions can be taken to ensure that minors do..."
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Tobacco Marketing, 2002.
A study of tobacco companies' marketing to under age American smokers.
2,575 words (approx. 10.3 pages), 6 sources, APA, $ 77.95
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Abstract
This paper examines the motive of American tobacco industry's advertisements directed at minors. It describes the battle to win brand loyalty through the youthful advertisement and cartoon characters, such as Joe Camel. The paper discusses the public's anger toward this marketing tactic, and the numerous court battles to protect adolescent Americans from a life time of cigarette smoking.
From the Paper
"The tobacco industry has been in a battle to capture the youth market for decades mainly because of the degree of brand loyalty that is characteristic of cigarette smokers. Cigarette companies have a lot at stake in making sure that their brand is one of the first tried by the young smoker. In its bid to obtain young smokers, R.J. Reynolds created the Joe Camel campaign with a cool character that youths found highly appealing and the company created fierce advertising, promotional, and sales campaigns to take their message to market. The Joe Camel campaign proved to be one of the most successful bids to capture young smokers in tobacco history. Ultimately, its tremendous success was in part the reason for the campaign?s eventual downfall, as public outcry demanded that cigarette companies stop marketing to adolescents and as courts gained legal leverage against the tobacco industry. Today, Joe Camel may be vanquished, but R.J. Reynolds and tobacco companies continue to find more subtle ways to target youths at an early age and have moved on to lesser developed countries where opposition to the industry isn?t as strong."
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Coca-Cola, 2005.
An examination of Coca-Cola's advertising strategy, which is directed at the youth market.
1,240 words (approx. 5.0 pages), 4 sources, MLA, $ 42.95
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Abstract
This paper looks at how Coca-Cola's advertising campaigns are specifically directed at a young audience because teens have disposable income and are more willing to pay a premium price than adults. It also looks at how they use specific product placements associated with TV programs, such as "American Idol", and films such as "Harry Potter", which are directly linked to the youth market.
From the Paper
"In saying this, it must be noted that music and sports stars and recognized as idols for many teens. This includes that teens look to these stars or celebrities to determine what is considered cool. Music and sports celebrities that have featured in advertisements for Coca-Cola include Christina Aguilera, Michael Jordan, Shaquille O'Neal, and singer Mya. By having these celebrities endorse the product, Coca-Cola is communicating to the young audience that the product is considered cool and linked with success. It must be noted that the celebrities that endorse Coca-cola also tend to be young and attractive."
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The Tobacco Industry & Youth, 2002.
The paper discusses the tobacco industry's marketing of cigarettes to youth.
1,390 words (approx. 5.6 pages), 10 sources, MLA, $ 46.95
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Abstract
This paper examines how the tobacco industry markets it's products, with specific attention payed to the youth market. The author also describes the tobacco industry, and details its success and failures, especially over the past years wince the public now has a heightened awareness of the negative affects of smoking. Several components of the marketing plan are analysed and evaluated. The components of the campaign discussed include the use of cartoon characters, free cigarette giveaways, event sponsorship and the use of walking billboards.
From the Paper
"Researches and findings have indicated that tobacco companies have always attempted to target their marketing campaigns entirely the young generation between the ages of 18- to 25 year who are mostly smokers. Furthermore, the financial incentive is overwhelming for involving underage smokers more effectively than the competition. Countries like Unites States and Canada has the tobacco industry sponsors with so-called youth access programs, in which the retailers are repeatedly told as not to sell tobacco products to minors (Redirect to - Regulation of Tobacco Sales, Marketing, and Use)."
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Advertising Alcohol to Youth, 2002.
A look at why advertisers of alcohol focus on the youth and the effect this has on them.
1,150 words (approx. 4.6 pages), 13 sources, $ 44.95
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Abstract
This paper analyzes the reasons why advertisers market alcohol to the youth and the effects this marketing is having on the youth and society in general as a result.
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Youth Gangs in Schools, 2002.
This paper is a literature review of youth gangs in schools, focusing on a historical overview, characteristics and traits of youth gang members and prevention of youth gang membership and activity.
6,020 words (approx. 24.1 pages), 15 sources, APA, $ 142.95
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Abstract
This paper explains that, although youth gang activities in schools continue to increase, intensify and spread to small towns and rural areas, youth gangs are not new. The author believes that,when institutions and moral visions fail, then individuals will try to manufacture structures to replace them; in the case of youth gangs, the creators of these structures are young people, with little experience of the world and little knowledge of alternatives. This paper points out that a common sign of gang activity moving into the neighborhood or into the region of the school is graffiti, which is one of the most common ways for gangs to communicate, identify their turf, issue challenges and attract other adherents.
Table of Contents
Background
Organization of Review
Historical Overview
Characteristics and Traits
Prevention
Rationale for Study
Summary and Conclusions
From the Paper
"This is an important historical development, representing the extension of gang behavior and gang culture into new regions of the country and with new styles. While the gangs may have begun in imitation of such gangs as the Crips and Bloods, and may still wear typical gang clothing and paraphernalia, they are more of an organization of those youth who are prone to violence and delinquent behavior than they are instances of ethnic turf battles. Again, another movie might be helpful in thinking about these kinds of gangs. The movie Grease portrayed a certain class of young teen-agers who had clothing, culture, and behaviors in common. Yet, they were not seen as youth gangs, but as a faction or clique within the overall high school environment. In 1999, however, these greasers are more likely to be organized into youth gangs of the type identified in Puyallup. They have borrowed some of the behavior and culture from the urban gangs, become more organized, and engaged in more conflict between groups. They tend to harass and intimidate the other students."
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Coca-Cola in the Philippines Market, 2008.
This paper is an extensive description of the Philippines and its relationship to the marketing of Coca-Cola.
5,230 words (approx. 20.9 pages), 12 sources, MLA, $ 130.95
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Abstract
This paper stresses that, since the Philippines were controlled by many different countries over the course of its existence, it has adapted customs and traditions of many of these cultures. The author points out that the Filipino businessmen want to get to know the person before doing business; thereby, ensuring that negotiations will not begin until a friendly atmosphere is established. The paper underscores that respect in the Filipino culture is extremely important. The author relates that establishing Coca-Cola and its products as a family oriented line and incorporating aspects of respect, sharing the wealth among the community and old time values of friendship, youth, and enjoyment will best target the consumer. The paper includes a print advertisement, which shows that Coca Cola is the best and nothing but the best is expected in the Filipino culture.
Table of Contents:
Social Aspects
Population and Consumption
Transportation
Communications
Energy
General Culture Patterns
Business Customs and Practices
Family
Respect
Community
Superstition
Purchasing Decisions and Motives
Opinion Leaders and Influencing Buying Decisions
Purchasing Motives
Political
Major Political Trends
Government Structures, Organizations and Operations
Prevailing Political Philosophy
Principal Government Activities Which Directly Affect Your Business
Annual National Government Budget (Totals)
Political Policies
Economic
Introduction
GDP/GNP
Foreign Trade Budget
Government Expenditures and Personal Consumption
Agriculture Production
Industrial Production
Service Segment
Currency & Exchange Rates
Banking System & Financial Institutions
Labor Force
Incomes & Standard of Living
Mining & Natural Resources
Target Market
Competition
Legal
Entities
Intellectual Property Rights
Immigration & Employment Regulations for Foreigners
Corporate Taxation
Historical Development
Pre-Spanish Period
Spanish Period
American Period
Post-Independent Period
Geographic Summary
Philippines Distributors
Philippines Advertisement
Energy Consumption
From the Paper
"The Philippines has multiple forms of communication. 3.367 million (2005) Filipinos have landline telephones, and 41.6 million (2006) have mobile cellular phones. The telephone system is split between domestic and inter-island services and international and submarine cable services. The domestic and inter-island satellite services are adequate with 11 earth stations. The use of cell phones has had significant growth with around 10 cellular users per landline user. International and submarine services prove to be better than domestic services. 4.615 million (2005) people use the internet and 271,609 (2007) internet hosts."
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