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"YM" or "Your Magazine".
This paper is a personal essay, which evaluates "YM" or "Your Magazine," a magazine aimed at teenage women under the age of 17.
885 words (approx. 3.5 pages), 0 sources, $ 31.95
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Abstract
This paper explains that "YM,"or "Your Magazine," includes articles for young teenage girls, hot new fashion tips and trends, advice on how to maintain a healthy self-image, and articles about celebrities with whom younger teens often tend to identity. The author explains that this magazine provides the latest fashions, the predictions about the latest fashion trends, and fashion advice in articles such as "Fashion Insider" and "Bargain Bin". Most items in any of the style sections of the magazine are usually under $50. This paper relates that some people argue the magazine is not suitable for young teenage children because of some of the provocative language; this is true in some articles, but, for the most part, the articles contain no profane or provocative language.
From the Paper
""YM" is a great magazine for teenyboppers and younger developing girls. It allows them to keep up with celebrities as well as provide them with ways to find their own identity. This magazine provides plenty of diverse advertisements from low priced Disney movies to high priced designer clothing and everything in between. It also gives girls advice for dating and other common issues that they deal with. This can be seen in the August issue in the article titled "One Love" or "Guyville." In these articles, readers write in with questions on problems they are having in a relationship, or trying to start a new relationship."
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Online Magazines vs. Hard Copy Magazines, 2007.
A comparison between the printed video game magazine, "Hyper", and the video game website, "Imagine Games Network".
1,618 words (approx. 6.5 pages), 5 sources, MLA, $ 52.95
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Abstract
This paper analyzes the differences found between online journals or magazines and hard copy examples. The paper explores the similarities and differences between two magazine publications - "Hyper" (an Australian video gaming print magazine) and the "Imagine Games Network" (IGN.COM, an American video gaming online magazine). The paper concludes that both styles of magazine have their strengths and weaknesses - both are popular and both are profitable.
From the Paper
"As of the September issue 2003, Hyper has been in monthly print for exactly a decade in Australia. This makes it the longest running video gaming magazine in the country - obviously due to its success. Hyper's publisher Next Media publishing sells approximately two million magazines a month and is ranked in the top ten of Australia's media publishers (Fish: 2003, Hyper Issue 112 pg6). Looking through the various articles, pictures and even advertisements in the magazine one can gather that it is targeted at a predominantly male readership. Subtle sexual innuendos aimed at teenage boys are scattered throughout each issue. The wording of each article is written in a casual fashion and never talks down to the reader. The magazine never takes itself too seriously either, perhaps in a knowing attempt to allow their readership to escape their hectic lives for a while (much like videogames do). An example of this can be found in Issue 97, which shows a preview for a game by the name of 'Conker's Bad Fur Day'. A picture showcasing the visuals of the game depicts a squirrel character standing over a female dinosaur character with a giant bone in his hand. The caption states: 'oooh, looks like she's about to get boned dude!' (Shea: 2003, Hyper Issue 97 pg68). Although it is clear the screenshot itself is not intended sexually, the journalists of the magazine know their audience and are fully willing to use some sexual humour to spark up some interest."
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Magazine Analysis, 2000.
This paper examines 5 magazines and analyzes the different audiences that each magazine targets with their advertising and marketing.
1,688 words (approx. 6.8 pages), 3 sources, $ 54.95
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Abstract
This paper examines 5 magazines and analyzes the different audiences that each magazine targets with their advertising and marketing.
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"Maxim Magazine", 2002.
This paper is an analysis of "Maxim Magazine."
2,225 words (approx. 8.9 pages), 16 sources, MLA, $ 69.95
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Abstract
This paper is an in-depth examination of the content and messages delivered to the readers of "Maxim Magazine." Using the March 2002 issue as an example, the author demonstrates how the magazine plays upon men's fascination with sex and the drive to succeed to sell its product. The author illustrates how many of the articles and topics discussed in the magazine emphasize this theory. The articles discussed by the author include the type of photo shoot used, the columns, the articles about Impressing women and the articles about self-improvement and electronic gadgets, are geared to grab a man's attention and make them want to buy the magazine in order to feel sexy and successful.
From the Paper
"Maxim?s penchant for fast reads continues through the whole magazine, interspersed with full articles. The 100 Most Stoopidest Things Ever (133) list begins with pet psychology, handkerchiefs, and mopeds ... cruises through aromatherapy and the Lifetime Network ... and wraps up with bottled water and performance art. Top Gear, stuff every man should own, weighs in with a bar of soap in which is embedded a soap gun, a mountain board with wheels, and a stringless guitar with built-in MIDI. The Entertainment guide, called HotZone, covers movies, music, TV and games. The movies review are, of course, films that appeal to males. The Ask Dr. Maxim column (100) questions run the gamut from the quickest way to lose 10 lbs., to a question on sex, to high colonics. Paired with the column is a sidebar about handling weekend warrior injuries."
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A History of Magazine Publishing, 2008.
A discussion of the history of magazine publication.
738 words (approx. 3.0 pages), 4 sources, MLA, $ 26.95
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Abstract
This paper recounts the origins of magazine culture and its possible future. It discusses the very first magazine publications in London and then goes on to address the developments that influenced magazine culture, such as technological advancements, photography, advertising, and changing interests. It concludes by suggesting that the future of magazines will mainly involve focusing on the rich and famous.
From the Paper
"Mass circulation began in the 1800s. Only the upper classes read magazines until 1880. The poor people read newspapers and weekly tabloids since magazines were expensive. Printing technology was limited to publishers. Making the copies just took too long to print. After 1880, magazines began selling at a lower cost because people learned how to read. The publishers were trying to appeal to the lower-middle class who were now more educated. For example, the Saturday Evening Post sold for five-cents a copy. Since magazines became inexpensive and were at the disposal of the public, the powerful and fashionable lost their control of the arts. Magazines became a mass medium."
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The History of the Magazine Industry, 2004.
This paper reviews the history of the magazine industry in the United States from the ?Saturday Evening Post? to the Internet.
2,275 words (approx. 9.1 pages), 10 sources, MLA, $ 70.95
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Abstract
This paper states that the ?Saturday Evening Post? was the first successful magazine in the United States, first published in 1821, and continued as a weekly publication until 1969, after which it appeared sporadically. The author points out that, by 2002, news magazines began to move away from hard news and to shift their focus toward more feature (soft news) articles because, by the time people got these magazines, they were already familiar with news events from watching 24-hour, cable news channels. The paper explains the use of the Internet by hard copy magazines, but stresses that, to date, most of the experiments with subscription-based Internet magazines have not been successful.
From the Paper
"The "National Geographic? is a sponsored publication, like ?Modern Maturity?, ?American Legion? and numerous publications that would appear later. The magazine is "free" as part of an organizational membership. The National Geographic Society uses proceeds from the magazine to pursue cultural and wildlife research and to produce their famous documentary films. Over the years, the ?Graphic? has had notable? firsts." In 1911, it featured a 17-page, eight-foot foldout panorama of the Canadian Rockies. To mark the magazines 100th anniversary the cover featured a three-dimensional photograph (hologram), the first ever published in a mass-audience magazine."
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"Self" Magazine and Women In Society, 1999.
An overview of changes in the women's role in society and media and a gender analysis of this magazine aimed at young women in both content and advertising.
2,700 words (approx. 10.8 pages), 7 sources, $ 95.95
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Abstract
A gender analysis of the magazine Self shows that it is directed largely at young women both in terms of content and advertising. The magazine is a monthly publication dedicated to questions of health, fitness, and lifestyle, and it is apparent that the magazine would be identified more as a women's publication than a man's based on the various issues addressed and the way these issues are treated.
From the Paper
"INTRODUCTION
A gender analysis of the magazine Self shows that it is directed largely at young women both in terms of content and advertising. The magazine is a monthly publication dedicated to questions of health, fitness, and lifestyle, and it is apparent that the magazine would be identified more as a women's publication than a man's based on the various issues addressed and the way these issues are treated. In addition, while the advertising often shows a certain sexual appeal that might seem to be directed at men, most of the products make this doubtful and instead suggest that the young women in the ad are intended to evoke a degree of envy on the part of magazine readers so they would buy the product in an attempt to emulate the young women and in effect become them. This is in keeping with the tone of ..."
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Magazine Startup Operations, 2007.
This paper details some of the capital and operating expenses associated with a start-up magazine: 'Investment and Money Management'.
1,140 words (approx. 4.6 pages), 3 sources, APA, $ 39.95
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Abstract
This paper explains that the primary capital expenses for the start-up magazine, 'Investment and Money Management' can largely be reduced to operating expenses by utilizing contract vendors to perform these functions rather than develop them in-house. The author points out that the printing and distribution business functions are the most cost-prohibitive to establish and are basically not in-line with a magazine publisher's primary line of business, which is advertising and content creation; however, some publications are beginning to outsource production as well. The paper stresses that performance targets for the outsource vendors are critical to the magazine's long-term success. The author includes quality and performance metrics, which should be used for the printing and distribution vendors. The paper lists the vendor contract terms and conditions for the distributor and printer.
Table of Contents:
Abstract
Capital & Operating Costs
Printing
Distribution
Performance Targets for Outsourced Functions
Checklists
Number & Types of Vendors
From the Paper
"Distribution: no upfront capital expenses are accrued or required. Assuming the 65% capitalization already accrued is based on in-house distribution facilities then by outsourcing these operations this entire cost structure is eliminated and the only cost is the operating expense associated with each publication cycle. If $100k were allocated towards the first year's distribution operations then by outsourcing these operations at a rate of $18000 annually saves approximately $82% of costs."
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"Vogue": The Magazine, 2005.
This paper discusses the history and business management of the fashion magazine "Vogue", part of Conde Nast Publications, Inc.
830 words (approx. 3.3 pages), 3 sources, APA, $ 29.95
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Abstract
This paper explains that, founded in 1892 and purchased by Conde Nast in 1909, "Vogue" has become a titillating and provocative periodical, which arouses as much as it informs; and, yet, the magazine has stayed true to its original focus of women's fashion. The author points out that "Vogue" has an online presence at "Style.com", which is the online home to Conde Nast titles "Vogue" and "W" and offers a high-end, e-commerce store. The paper relates that the magazine has shown its adaptability and willingness to meet the needs of consumers; driving revenues has proven very successful because circulation numbers have increased not only for "Vogue" but also for other Conde Nast Publications' magazines.
From the Paper
"In 1909, Conde Nast, who had just four years earlier gained control of Home Pattern Company, purchased Vogue and built a foundation under the magazine that many credit with its longevity. Nast's vision for his magazines not only increased circulation but helped to develop the concept of niche selling for the magazine industry. With an idea of what the magazine could be, Nast included stories not just about fashion but about politics, the arts and entertainment. With the appeal of the magazine broadened, Nast further enhanced the publication with pictorials of models wearing appealing fashions."
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Edgar Allan Poe's Magazine, "The Stylus", 2001.
A look at Edgar Allan Poe's magazine, which had a short-lived existence.
1,150 words (approx. 4.6 pages), 7 sources, $ 39.95
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Abstract
This paper presents an overview of the life and death of Poe's short-lived magazine. A facsimile of Poe's prospectus for the magazine is included.
From the Paper
"Edgar Poe?s long-anticipated literary magazine The Stylus, as noted in this excerpt from his letter to fellow poet James Russell Lowell, was initially intended to be a publication that would present to its readers ?a series of portraits of American literati with critical sketches? (Symons 80). This literary approach was aimed at his potential subscribers in order to demonstrate his displeasure with other contemporary literary periodicals which, in his enlightened opinion, were flawed due to the unwillingness of the various editors to criticize a poem or a piece of prose when such criticism was deemed appropriate."
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Life Magazine, 2002.
A study of the great photojournalist magazine, "Life".
2,130 words (approx. 8.5 pages), 9 sources, APA, $ 66.95
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Abstract
This paper explores the changes in American culture and reading habits that led to the demise of "Life" magazine. The author explores how the culture outgrew the medium of weekly publications and demonstrates Life Magazine's place in today's mass media society.
From the Paper
"Life magazine changed the way that the world looked at itself.
And then, the world having been changed, it looked elsewhere and the magazine, that served as a weekly pictorial glossy from 1936?72, ended its reign as one of the most important and influential periodicals of the 20th century. Founded by Time publisher Henry Luce, the magazine helped to introduce to the world the importance of photography to the telling of news stories. Life employed some of the greatest photojournalists of the 1930s through 1960s, and their superb renditions of the life of the world during those decades ensured the magazine?s prestige and dominance."
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Magazine Analysis, 2006.
A letter to the editor criticising an article on autism in the magazine "Parenting".
675 words (approx. 2.7 pages), 1 source, $ 26.95
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Abstract
This paper is written in the form of a letter to the editor. The paper discusses a magazine called "Parents", which assigns parenting responsibilities completely to the mother. The paper argues that the magazine presents distorted and misleading information, particularly with regards to a specific article within it about autism.
From the Paper
"Critical Magazine Analysis: Parents Parents is a magazine that assigns parenting responsibilities completely to the mother. The magazine views mothers as caregivers for the family, protectors from childhood diseases, and as needing awareness to prevent major conditions. While the cover presents "Early Signs of Autism", this complex topic is covered in a very brief paragraph with three questions. The 'information' is misleading since the problem might be deafness."
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Magazine Readership and Advertising Effectiveness, 2002.
The paper analyzes the ways magazines have to change with the times and carry out business research in order to target the maximum number of readers and advertisers.
1,539 words (approx. 6.2 pages), 3 sources, MLA, $ 50.95
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Abstract
The paper looks at the match a mazagine must make between different readers' interests, advertising and magazine content, focusing on the magazine "Women's day". The paper examines the different questions that must be researched such as: what subjects are covered, what products are advertised, and what are readers of the magazine interested in. The answers to these questions allows a magazine to recognize how it can improve its publication and generate greater advertising interest.
From the Paper
"Woman's Day is a magazine based on providing content that appeals to the average woman. However, as society has changed, so has the average woman. It is no longer appropriate to consider that the average woman is a wife and mother who stays at home and whose main priorities are to cook, clean and look after the children. For magazines like Woman's Day this became a problem when it was realized that it was no longer easy to define what the average woman wanted. In addition, it must be noted that a significant proportion of income for magazines like Woman's Day does not come from the purchasing price but from the advertising revenue (McCracken, 1993, p. 91). A business need for the magazine is to generate advertising dollars. This becomes a problem when the average woman changes. It is no longer appropriate to assume that the magazine is only useful for advertising food and cleaning products. The magazine needs to increase the range of products it advertises to ensure consistent and ongoing revenue (McCracken, 1993, p. 91)."
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High Times Magazine, 1999.
Analyzes this pro-marijuana magazine. Examines history, editorial policy, articles, publisher, messages and educational aspects.
2,475 words (approx. 9.9 pages), 6 sources, $ 87.95
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Abstract
High Times magazine began publishing in 1974, and this glossy monthly is still being published by Trans High corporation, 235 Park Avenue South in New York City. It is unusual among the dissident media in that all of the attitudes and many of its departments have remained consistent.
From the Paper
"HIGH TIMES MAGAZINE
High Times magazine began publishing in 1974, and this glossy monthly is still being published by Trans High corporation, 235 Park Avenue South in New York City. It is unusual among the dissident media in that all of the attitudes and many of its departments have remained consistent.
The advertising department at High Times stated in a telephone interview that the paid circulation of the magazine is 237,411 and its pass-along circulation (a figure determined by the projected number of readers who will read each copy of the magazine) of more than 2 million. With that figure, the magazine asks and receives $12,000 for a full page color ad (Weisman, 1998).
The $12,000 figure is significant (or ironic, perhaps) since ..."
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Old Spice Magazine Advertisement, 2008.
A cultural psychological, and marketing analysis of an Old Spice magazine advertisement.
2,600 words (approx. 10.4 pages), 7 sources, MLA, $ 78.95
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Abstract
This advertising study aims to identify the cultural, psychological, and marketing of "desire" that arise within an advertisement for Old Spice. The paper focuses on a specific magazine advertisement for Old Spice and discusses how it markets "desire" to its audience. The paper discusses whether this form of advertisement is effective for the specific product of Old Spice.
Table of Contents:
Introduction
Section I: The Culture of Desire: Old Spice as a "Classic" Brand
Part II: The Psychology of the Macho "Experience" in Advertising
Marketing Old Spice To Younger Males with Brand Name, Language, and Value-Based Assessments
Conclusion
From the Paper
"Desire is the central marketing device used in this market strategy, which can only explain the main reasons why Old Spice chose this image through a magazine medium. The emotional and intellectual appeal of this type of marketing is attempting a modern stylization of a classic theme that is attempting to revitalize a brand name that is currently out of synch with mixed-gender norms. The intellectual factors involved in the use of desire to stimulate an audience is the refinement of the vehicle and the normative corporate appearance of the man climbing out of it. This type of desire is geared toward a feeling of security and refinement even though there are few men in the world that can actually drive and command such a vehicle. Without the product actually being shown in the Ad, this differentiates Old Spice from other competitors, but does not adequately persuade the audience merely because of the products traditional classic appeal. The market vale-base of the product certainly would attract the desire of upper age bracket customers, but the attempt at finding a younger, more sophisticated male audience through machismo is highly contradicting the cultural, psychological norms of the early 21st century."
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